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Manager, Global Communications
La Mer
New York
Beauty and Fragrance
Full time
Posted 3 days ago
Copied
Market: NY - New York
Industry Segment: Beauty and Fragrance
Category: Public Relations
Seniority: Manager
Job Type: Full time

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description

Roles & Responsibilities

  • Influencers
    • Act as the key lead on China influencer landscape and stay current on up and coming / rising talent in China/Greater China
    • Assist in identifying influencers for Npl and campaigns; liaise with Regions for recommendations
    • Keep a pulse on the influencer landscape, including fashion/lifestyle influencers, celebrities, artists, musicians
    • Lead Advocacy Strategy and develop Playbook for local market execution
    • Assist in development of yearly Influencer Strategy and guidelines/tools as needed
    • Manage influencer reporting dashboards and provide necessary analytics for influencer identification and performance recaps
    • Oversee Coordinator management of logistics and coordination for all Global appearances and content shoot

  • Earned Media Strategy
    • Oversee earned media strategy, from driving ideation, conception to execution of 3-5 star programs
      • Development of strategy, briefs, asset checklists, Gtm Toolkits and guidelines
      • Manage asset creation and guidelines for all launches including creative mailers, event guidelines, influencer content guidelines, press releases, Q&As and product presentations
      • Collaborate with Director of Talent & Partnerships and Creative Packaging to develop globally produced creative mailers
      • Liaise with Product Marketing and markets for all launch recap needs

    • Assist in identifying influencers based on programs; liaise with Regions for recommendations
    • Collaborate with cross-functional teams to ensure seamless integration of earned media strategies and initiatives
    • Develop strategy and project manage Global influencer activations and events (1-2 times per year)

  • Ambassadors
  • Manage internal Global spokespeople as required based on program, including ambassador requests for interview and in-person appearances; liaise with market to manage their proposals, brief/prep ambassadors and travel into market with ambassadors as needed

  • Region/Market support
    • Support regional and market Communications strategies
    • Partner with Regions/Markets to ensure they have the tools and resources to execute and drive earned media locally

  • Oversee Coordinator who will manage and coordinate international editor / influencer visits to Lab/Spa de la Mer on behalf of markets
  • Assist markets with ad hoc asset requests

  • Administrative (via Managing Coordinator Direct Report)
    • Manage all Sap invoicing and International team Cmc reconciliation
    • Manage market rebills
    • Manage product closet and Global partner/ambassador send outs
    • Manage ad hoc market requests for samples/products not readily available in market

  • Team
    • Mentor and support growth of Coordinator

Qualifications

  • 5-7 years of Communications, Influencer Marketing or Event/Agency experience
  • Bachelor degree
  • Strong understanding of influencer landscape
  • Ability to own and manage multiple projects and meet deadlines in a fast-paced environment
  • Excellent verbal/written communications and presentation skills
  • Detail and process-oriented, organized, resourceful and proactive
  • Collaborative and positive team player
  • Strong understanding and experience of social media across all platforms
  • Ability to accommodate early morning or night calls with international markets (2-3 hours/month); travel to markets (2-3 times/year)
  • Strong PowerPoint skills; proficient in Outlook, Word and Excel; can work on both Mac and Pc

About La Mer

The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

Crème de la Mer is a brand that represents hope, healing and one man’s deep respect for the power of the living sea. It all began over fifty years ago when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born.

Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world. Based in the SoHo neighborhood of New York City, La Mer is a collaborative, dynamic and closely connected group that has built the brand into a global beauty powerhouse and a leader in ultra-luxury skincare.

Manager, Global Communications
La Mer
New York
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Manager, Global Communications
La Mer
New York

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