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Manager, Expert Advocacy and Artistry
La Mer
New York
Beauty and Fragrance
Full time
Posted 1 month ago
Copied
Market: NY - New York
Industry Segment: Beauty and Fragrance
Category: Training and Development
Seniority: Manager
Job Type: Full time

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description

Summary

The Manager, Global Expert Advocacy and Artistry manages the ongoing evolution and expansion of La Mer Expert and Multi-Brand Associate Certification as well as La Mer Expert and Education Manager Advocacy programs globally. This role drives the development of new education tools and experiences for Certification and Advocacy programs, including managing and developing content for La Mer’s internal YouCam Channel at both the Global and Regional levels, overseeing engagement of Global and Regional Advocacy groups as well as facilitating key global Advocacy classroom experiences directly. This role actively supports the creation of new consumer-facing content as well as manages the La Mer Global uniform program, ensuring development and production of the uniform program on an ongoing basis.

Responsibilities

  • Manage the creation and evolution of tiered Expert and Multi-Brand Associate Certification programs, working closely with Vp, Advocacy and Artistry Programming and the global Curriculum team to ensure development and distribution of the most relevant and engaging education guidelines, tools, content and learning experiences
  • Creatively and proactively lead development and engagement of Expert Advocates as community manager for La Mer’s internal Instagram and Facebook groups, ensuring alignment with key brand social campaign moments, the global marketing calendar and the successful execution of La Mer’s Go to Market campaign strategies
  • Partner with Global Service Experience and Education team and Regional Education Managers to develop Expert Advocates at the Regional and Local levels, including hosting ongoing education workshops to help continually develop skillsets at all levels, providing personalized feedback on pre- and post-virtual classroom assignments
  • Responsible for ongoing optimization of all aspects of La Mer’s internal YouCam platform at the Global and Regional levels, managing and developing the seasonal content calendar, producing and scripting live, bi-monthly shows hosted by regional talent as well as by directly hosting live YouCam sessions as needed
  • Work with Global Service Experience and Education, Consumer Experience, Marketing and Creative teams to support the creation of new consumer-facing video content as necessary, acting as liaison to Global Creative teams to ensure that all consumer-facing video content adheres to proper product demonstration and service experience guidelines
  • Oversee ongoing development of seasonal updates for both new and existing Certification and Advocacy programs, tools and experiences for Experts and Multi-Brand Associates, ensuring that materials are delivered to markets on time, within brand code and provided with appropriate education support to ensure a seamless market rollout
  • Partner closely with Global Consumer Experience team and external consultants to support development of new, ad hoc market-facing Virtual Selling and Advocacy resources as needed
  • Responsible for management of the La Mer Global Uniform program from start to finish, including working with the Regional teams to understand top market needs with APAC as the priority, partnering with the Global Service Experience and Creative teams to make sure designs are aligned with brand guidelines as well
  • as working closely with the uniform vendor to ensure that the development and production of all proper uniform selections are available for markets to order ongoing and as needed
  • Responsible for optimization of the La Mer Advisory Board, working closely with two Board co-chairs to ensure calendar reflects current brand priorities, facilitates maximum engagement and ideation with Board members via well-prepared discussion forums and report back regularly to Global Brand President with key insights
  • Responsible for budget management of individual programs to contribute to overall budget management of the Global Service Experience and Education team. This includes cross-charging markets as needed and reconciliation of monthly Departmental expenses
  • Deliver all programs and materials on time and within designated budget

Qualifications

  • 5+ years of related experience
  • Ba/Bs in marketing, journalism or related field
  • Excellent oral and written communication skills
  • Familiar with social media management and analytical tools to manage engagement of La Mer Experts
  • Excellent organizational skills and a strong attention to detail and follow-up
  • Proven ability to self-manage, work in a fast-paced environment and work on multiple projects simultaneously with a strong attention to detail and follow-through
  • Excellent customer service skills, professional attitude, flexibility and ability to handle change in a positive manner
  • Computer skills including Microsoft Office, PowerPoint, Adobe Reader, Adobe Publisher and Articulate 360
  • Well-versed in all social media platforms
  • Travel may be required (10%)
  • Strong team player and attention to detail

About La Mer

The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

Crème de la Mer is a brand that represents hope, healing and one man’s deep respect for the power of the living sea. It all began over fifty years ago when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born.

Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world. Based in the SoHo neighborhood of New York City, La Mer is a collaborative, dynamic and closely connected group that has built the brand into a global beauty powerhouse and a leader in ultra-luxury skincare.

Manager, Expert Advocacy and Artistry
La Mer
New York
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Manager, Expert Advocacy and Artistry
La Mer
New York

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