Job Purpose:

Supports Communications & Image team to ensure a strong and impactful Dior presence with digital talents across all social media platforms, including Instagram, TikTok, Snapchat and YouTube; supports the efforts of Dior’s Global HQ by building strong relationships with digital content creators and tastemakers throughout the fashion and lifestyle industries.

Profile

Tasks And Responsibilities

• Support digital public relations strategy to enhance brand image and increase retail and e-commerce sales
• Develop and maintain relationships with digital creators, increasing social media coverage with talents across the Us and Canada to better enhance the exposure of Dior products in quality and quantity
• Work with the Paris digital communications team to create and implement global digital communications strategies in the Us and Canada
• Liaise with merchandising and e-commerce teams to ensure cohesive message delivered in tandem with seasonal buys
• Manage sample requests, trafficking and send outs across all digital creator shoots and influencer talent loans
• Work closely with the Digital Coordinator (ePr) on all digital strategies to ensure a coherent messaging across online and social; support each other on overarching projects
• Complete monthly DMR checks to ensure all content is recorded in the platform
• Assist with and manage digital talent outreach including proactive and reactive media pitching, special projects, etc
• Assist and support department as directed by carrying out administrative assignments accurately and in a timely manner
• Execute and distribute daily, weekly, and project-based social media press reports
• Research competitive activity and conceptualize digital talent initiatives
• Collaborate with advertising, merchandising and ecommerce departments to identify key digital creator opportunities.

Additional Information

Requirements

• Minimum 3 years of Public Relations experience with a luxury fashion brand; Experience working directly with digital creators and respective managers/agents preferred
• Strong understanding of the fashion and lifestyle industries as it relates to digital and social media
• Strong knowledge of social media platforms, trends, and the competitive landscape
• Excellent communication and interpersonal skills; ability to communicate across the organization at all levels
• Strong planning and organizational skills with a sense of priority and attention to detail
• Ability todemonstrate tact and discretion in preparing, disclosing, and handling information of a confidential, controversial and sensitive nature
• Strong knowledge of Microsoft Office programs (ie; Excel, Access, PowerPoint, Word)
• Ability to operate all equipment and programs necessary to perform the job including a strong knowledge of Fashion GPS
• Proven track record of successful talent outreach and relationship building