1860, Saint-Imier at the very heart of the birthplace of watchmaking. A bold young man decides to found his own brand. His name: Edouard Heuer. At the age of just 20, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer’s vocation has been to push back the boundaries and defy convention in order to invent incredible watches and chronographs of extreme precision. The world of TAG Heuer is intimately linked to motor racing and the division of time into in...
