From the Sales Floor to the Algorithm: My Path in Luxury Retail

William Amaya is a luxury‐retail authority with more than two decades of front-line experience cultivating VIP client relationships for the world’s most storied fashion houses, including Brioni, Dior, Bottega Veneta, Prada, and Dolce & Gabbana. From the couture salons of Beverly Hills to his current base in Houston, William has mastered the art of brand storytelling, experiential selling, and client-development strategies that translate into sustained revenue and long-term loyalty.

Today, William consults for emerging and established labels that understand true luxury goes far beyond the transaction—it’s the memory, trust, and prestige built around every interaction. He distills this philosophy in his new book, The Art of Luxury: Insider Secrets to Mastering High-End Sales (April 2025), a playbook hailed by industry veterans as “wisdom packed on every page.” When he isn’t elevating brand messaging or crafting VIP client programs, William shares practical insights with executives, sales teams, and readers who aim to make excellence impossible to ignore.