A creative professional with investment in the ever-changing fashion industry and job market trends. Megan has a background in artistic direction, performance, and training and development. From Ewa Beach, Hawaii Megan now resided in Chicago, IL and is a 2022 graduate of Illinois Wesleyan University.
I didn’t just land in luxury—I built my name in it. I’ve got 20+ years in the industry, and I’ve put in time with the best: Brioni, Dolce & Gabbana, Bottega Veneta, Prada, Dior. Right now, I’m holding it down at Brioni in Houston’s River Oaks District, working with high-net-worth clients, tailoring bespoke experiences, and running a high-stakes sales strategy that’s as much about trust and relationship-building as it is about taste.
But here’s the truth: no matter how seasoned you are, this industry will test you. I’ve dealt with shifts in leadership, brand overhauls, and moments where the silence after sending a résumé hit louder than rejection. In luxury, the job search isn’t formal. It’s quiet conversations, reputation, and the kind of relationships that can’t be faked.
The real shift in my career came when I stopped waiting for recognition and started treating myself like a brand. I wrote a book on luxury sales, published it on Amazon, and started creating content online—not for vanity, but to build visibility and legacy. If I can create value for others through what I’ve learned, I’m winning twice.
Now I’m using the tools of today to do what most people aren’t thinking about yet—refining how I speak to clients, building systems around outreach, using content to open doors before the handshake ever happens. It’s not about replacing the human touch. It’s about making it sharper.
I’m a husband, a father, and I think about generational wealth a lot. Not just money—but brand equity, presence, the ability to create opportunity through connection. My time in luxury has taught me that style gets attention, but consistency earns respect.
To anyone trying to break in or break through: your résumé might get you in the room, but your story keeps you there. Don’t just sell products—show people who you are.
Ever feel like you’re ready for more but someone else just can’t see it? How many times have you been told there’s room for growth, but not given the space to grow?
I once reached out to a recruiter, eager to pivot from my Sales Associate role into management. After years in luxury retail, running Studio Services, coaching team members, and even training managers—I knew I had what it took.
Her response deflated me:
“Amy, I can’t submit you for management positions because you’ve never been a manager.”
That moment stuck with me. Her words weren’t just about experience—they were about limits. Limits she was placing on me. I realized it wasn’t personal. It was likely the way she viewed the working world.
I smiled, nodded, and pretended to agree, but I knew I wasn’t going to stay boxed in as a Sales Associate my entire career.
Ironically, right before that moment, I had the chance to visit Necker Island and meet Richard Branson alongside other entrepreneurs. That experience changed me. I saw firsthand that successful people act on their ideas—they don’t stay stuck in a box.
I took a Sales Associate position at a multi-line store that encouraged creativity and offered true room for growth. (The store owner is one of the most talented stylists.) I saw it not as a step back, but a step forward. I would be surrounded and inspired by talented and successful coworkers.
I showed up every day as my best self. I was promoted to Store Director. I took on styling and shoot production to contribute to the website. With that, I built my own personal styling site. Which led to an in-house styling opportunity with Global Brands Group, where I joined the marketing team.
I made the pivot myself.
When the company sold, I pivoted again. This time into wholesale. Each step might’ve looked unconventional, but every move was forward. It was a step where I could apply my established skillset.
I applied myself. I offered my styling, sales, and my leadership experience.
The perfect opportunity might not look like the perfect job at first. The right candidate might not have the matching job title—yet.
Don’t give up.
Sometimes, there really is room for growth.
I love my in depth conversations with my friend Carlo Pignataro about the Luxury business: Last week, over an espresso at The Arts Club Dubai, we took a deep dive into the current status of the retail industry, from our own individual perceptions. Here is a recap of our #coffeebreak.
Why is no one proud to be a retail associate in the luxury industry anymore?
Why is there such a painful disconnect between the poetic narratives brands project online and the cold, transactional experience inside many boutiques?
Why, after decades of preaching “client experience,” are so many sales conversations still stuck at “How can I help you?” and “Let me check in the back”?
It’s time to face the crisis and take meaningful steps forward.
Between the two of us, we’ve spent more than fifty years on the frontlines of luxury.
Amedeo, sixth-generation cameo carver turned global entrepreneur, co-founder of FARAONE MENNELLA by RFMAS and creator of the irreverent, rock-and-roll brand AMEDEO, knows what it means to build a brand that thrives on human connection—not just product.
Carlo, an expert in customer experience and human behavior, has trained top luxury players worldwide. He’s the author of best-selling books Sell with Style and Serve with Style, and host of the podcast Lux & Friends, which explores the intersection of luxury, innovation, and human behavior.
This is not a theoretical piece. It’s a call to action grounded in real-life experience—and built around solutions that work.
Let’s say it clearly: sales associates are the face of your brand. Not your Instagram grid. Not your campaign shot in Iceland.
And yet, they’re often treated like accessories—not protagonists.
The issue runs deeper than culture—it’s structural.
Because retail associates work physically far from where decisions are made, they are often left out of the conversation. The distance isn’t just geographic—it becomes informational and emotional.
Many find out about product launches, brand partnerships, and events through press articles, social media—or worse, through their own clients.
How disempowering is it for someone you call a “brand ambassador” to hear company news secondhand?
Disconnection leads to disengagement. And disengagement breeds mediocrity.
I’ve spent twenty years shaking hands in my own boutiques—from Capri to New York. If your sales team doesn’t love your brand, neither will your clients. Period. — Amedeo
To thrive in luxury retail, one needs far more than transactional selling skills. It requires emotional intelligence, cultural fluency, aesthetic sensibility, and social awareness.
Yet too often, recruiters and HR professionals are tasked with selecting boutique staff—without ever having experienced luxury retail from the inside.
This disconnect is not just problematic—it’s costly.
If you don’t understand what luxury feels like, how can you possibly decide who is right to deliver it? — Carlo
To perform in a high-stakes environment, you must know how to live in a bubble to create a bubble.
Recruitment decisions in luxury cannot be generic. They must be grounded in a deep understanding of the codes, rituals, and expectations that define the world of high-end retail.
Most training programs in luxury retail feel like a PowerPoint punishment.
“This is our founder. These are our SKUs. Here’s how to smile without showing teeth.”
But we’re not here to create clones—we’re here to create storytellers. Empaths. Cultural interpreters. People who can read a room and make magic happen.
Let’s teach them to:
Bring in opera. Cinema. Travel. Art. Politics. Anything that helps them connect beyond the product.
If your client’s obsessed with opera and all you can talk about is calfskin straps, you’re not selling luxury—you’re selling leather goods.— Carlo
Luxury isn’t about knowing everything—it’s about knowing what matters to the person in front of you.
Every brand says, “Client experience is our priority.”
Then they turn around and reward whoever sells the most units before lunch.
Luxury is not fast fashion. Stop acting like it.
Incentivize the associate who remembers a client’s dog’s name, not just the one who sells the most earrings in an hour.— Amedeo
Here’s what smart incentives look like:
If you want magic, you have to reward the magicians.
You’re spending $500,000 on a chandelier and paying the person under it like they drive for Uber? Come on.
Your people are the scent, the music, the lighting, the smile.
They’re the live experience of your brand. If you won’t invest in them, don’t be surprised when they treat your clients like a chore.
Boutique staff deal with the fallout of every bad corporate decision.
Too many sizes, wrong color, clunky POS system, confusing CRM—guess who’s left explaining it to the client?
But no one asks them anything. And when they do, it goes into a black hole of “thank you for your feedback” emails.
Turn feedback into strategy. Empower the floor to speak up—and make it safe, not political, to do so.
A boutique isn’t a store. It’s a stage. And the sales associate? They’re not just staff—they’re performers. Curators of mood. Conductors of ambiance. Hosts of your most exclusive show. - Amedeo Scognamiglio
Train them like performers. Dress them like icons. Let them improvise.
If retail is theater, the client shouldn’t leave with just a purchase—they should leave with a memory.
Want better sales associates? Start treating them like humans with curiosity.
You don’t future-proof retail by eliminating people. You do it by elevating them.
Luxury still attracts dreamers—people enchanted by the beauty, the ritual, the codes. But once they step behind the curtain, they’re often met with bureaucracy, burnout, and beige HR policies.
That’s how you lose them.
It’s time to flip the script. Rethink recruitment, rewrite training, rewire incentives—and for the love of craft, respect the people on the floor.
Because in the age of algorithms and automated checkouts, the only thing that still feels luxurious… is a human who cares.
Let’s make retail a calling again. And let’s make it something people say with pride: “I work in luxury retail.”
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