Your Opportunity

As Brand Manager, Zegna Nordstrom, you will be the market expert and Brand Ambassador responsible for executing the business strategy, promoting our casual luxury brand and achieving business objectives for your assigned location. Reporting to the Director, Zegna Nordstorm, you will cultivate a genuine customer-centric culture gaining a deep understanding of the client, ensuring a personalized service levels and building authentic and lasting relationships.

How You Will Contribute

Business Development & Sales Management

• Identify opportunities and maximize the business potential for the shop; define action plans to ensure achievement of sales goals, engage Store and Floor Managers on required contribution to targets
• Translate store Kpi’s into action plans for the team. Provide clear, challenging goals and hold the team accountable. Partner with sales associates to develop outreach strategies for existing and potential clients within their individual portfolios.
• Be a Zegna brand and product expert. Promote the World of Zegna with all sales associates and personal shoppers. Schedule and organize regular training.
• Standardize best practices for selling and customer service; hold the team accountable for consistent execution within the limits of the wholesale relationship.
• Actively support the team on the sales floor to optimize productivity; actively coach the team to enhance individual performance.
• Drive Mtm business by identifying opportunities through sales associates and personal shoppers; partner with Mtm team to schedule seasonal trunk shows and provide support as needed.
• Monitor competitors’ marketing and commercial activities in your market (both within and outside Nordstrom location); propose new ideas for business development, i.e., incentives, competitive best practices, personal shopper engagement. Stay apprised of Nordstrom programs/activities in your store and align as appropriate (i.e. Vie clients, wedding registry, loyalty programs, etc).
• Develop a deep personal connection with the store’s top clients; develop customized strategies for growing the top spending customer segment (>$50K per year)
• Partner with sales associates to leverage client insights to delight them and foster brand loyalty.
• Develop “story telling” capabilities within the team to ensure the highest level of customer connection. Act as chief energy officer for the Nordstrom team to insure that Zegna is top of mind. Instill passion for the brand.

Customer Understanding & Engagement

• Develop a deep personal connection with the store’s top clients; develop customized strategies for growing the top spending customer segment (>$50K per year)
• Partner with sales associates to leverage client insights to delight them and foster brand loyalty.
• Develop “story telling” capabilities within the team to ensure the highest level of customer connection. Act as chief energy officer for the Nordstrom team to insure that Zegna is top of mind. Instill passion for the brand.

Team Development & Spirit

• Communicate information related to the Zegna brand and business goals. Nurture a positive and dynamic environment.
• Coach store teams to develop competencies and support their growth; ensure consistent and effective training program deployment
• Attract and recruit the best profiles through networking and market scouting.

Brand Presentation

• Partner with local Merchandising team providing effec;tive feedback on products and collections.
• Monitor new product receipts and transfers; insure product reaches the selling floor on a timely basis.
• Insure timely execution of product consolidations.
• Provide context to weekly selling reports including performance vs. competitors.
• Partner with Vm to identify and implement product placement strategies to maximize store sales.
• Ensure the implementation of Vm guidelines, in collaboration with Vm, to ensure appropriate and impactful brand image.
• Maintain selling floor and product presentation standards

Who You Are:

• Background in retail, hospitality or client services is required
• Functional competences in selling, product knowledge, inventory control & loss prevention, employment cycle, policy and compliance
• Leadership
• Sensitivity to luxury
• Customer centric
• Travel as required