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Digital Marketing Manager
Cara Cara
New York
Contemporary Fashion
Full time
Posted 1 month ago
Copied
Market: NY - New York
Industry Segment: Contemporary Fashion
Category: Digital Marketing
Seniority: Manager
Job Type: Full time
Remote? Hybrid

In House Role

Brobston Group is managing the hiring process. Our team screens all applicants and coaches you through the interview process.

Overview
We are working with an amazing young brand - Cara Cara - to place a newly created role, Digital Marketing Manager. Check them out at caracaranyc.com. This role will be a critical part of the continued growth and development of the brand, and will oversee all aspects of digital communication and promotion - including paid search, paid social, digital agency management, email marketing, affiliate marketing, and analytics. The brand is on track to double in the next year or so, and this is a great opportunity to get in early. We need candidates with an elevated sensibility who can bring structured experience to this rapidly growing brand.
Job Description

Cara Cara is looking for a creative and energetic Digital Marketing Manager to join their growing team.Responsibilities

  • Oversee and execute marketing strategy for all digital channels including social, paid search, affiliate marketing and newsletter.
  • Liaise with digital marketing agencies and communicate advertising strategy and Kpis, oversee performance and optimization and manage budgets.
  • Manage marketplace and affiliate partners and actively communicate new collections, sales and creative while recruiting new on-brand partners.
  • Evolve newsletter strategy with emphasis on database growth, segmentation and dynamic emails while communicating creative needs to graphic design team.
  • Collaborate with ecomm and art teams to organize brand sales and communication needs and manage submission and delivery of creative requests for all digital channels.
  • Establish, monitor and report on all paid social channel Kpis, and provide strategic recommendations based on performance metrics.
  • Manage Coop advertising programs with wholesale partners and engage with teams to ensure brand is being represented through partners' channels.
  • Work with ecomm and Pr teams to communicate social amplification moments to agencies.
  • Create reporting cadence across all channels
  • Explore and implement new marketing channels to drive sales on Dtc

Qualifications

  • 3-4 years experience executing and managing digital marketing at fashion or luxury lifestyle brand.
  • 2 years minimum experience managing and collaborating with Paid Social and Search agencies
  • Experience managing a digital marketing budget across channels to meet sales goals
  • Knowledge of data analytics tools and reporting; experience with Google Analytics, Facebook Ads Manager, Esp such as Klaviyo preferred
  • Experience working with complimentary business functions such as creative, ecommerce, merchandising and operations and ability to collaborate with cross-functional teams
  • Strong creative skills in order to articulate creative needs to art team
  • Entrepreneurial mindset and goal oriented.

About Cara Cara

Cara Cara is a brand that combines the joyful spirit of being on holiday, with exuberant and versatile wardrobe pieces to wear year-round.

Cara Cara was founded in 2019 by Julia Brown, Sasha Martin and Katie Hobbs. Friendship, motherhood and the celebration of natural beauty are the foundations of our brand.

Our lives collided through our kids – those unions that make cities like New York more intimate and familiar. And so it was that we found ourselves together, with a collective 50 years of fashion, digital and marketing experience – and an idea for how we could give women the feeling we were seeking in our own lives through beautifully designed and made clothing. Cara Cara was born out of a void in fashion we felt qualified to fill.

Entirely female-founded, owned and operated, we design clothes for real women and seek to embody a unique kind of casual glamour.

Digital Marketing Manager
Cara Cara
New York
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Digital Marketing Manager
Cara Cara
New York

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