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Market:NY - New York
Industry Segment:Luxury Watches and Jewelry
Category:Digital Marketing, eCommerce
Seniority:Director
Job Type:Full time
Remote? Hybrid

Mimi So is a luxury lifestyle brand noted for its iconic jewels and accessories, infused with Mimi’s playful spirit and instinctive, modern style.

Mimi is a dreamer, adventurer, artist and animal lover. She is a devoted mother of two beautiful children, a loyal friend, the youngest of three children, a daughter to immigrants and wife to a serial entrepreneur ­­– she’s not adverse to risk! But perhaps she is best known as the designer who pioneered the advent of fashion fine jewelry.

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In House Role

Brobston Group is managing the hiring process. Our team screens all applicants and coaches you through the interview process.

Job Description

As the Director of Ecommerce and Digital Marketing, your primary focus is on revenue-driving strategies across our digital platforms. You will be responsible for leveraging our eCommerce channels, email marketing, and select digital partnerships to drive sales, brand positioning, and client engagement.

Profile – Who You Are

You are an innovative leader with a deep understanding of eCommerce strategies and digital marketing trends. You excel at turning business goals into dynamic marketing campaigns that drive results, and can seamlessly interface with a variety of brand stakeholders.

Responsibilities

  • Develop and execute strategies that drive consistent revenue growth in the ecommerce channel. Build, manage, and drive the ecommerce sales/marketing funnel.
  • Direct all aspects of campaign development in the digital space, including strategy, production, delivery, and execution—overseeing project planning, timelines, and budgets.
  • Implement marketing strategies to bolster brand positioning, new client acquisition, and deepen engagement with our existing clientele.
  • Manage the digital marketing calendar, including email/communication schedule, ensuring optimal client reach.
  • Champion efficiencies, improvements, and innovative solutions to optimize Roi across all major campaigns. Analyze results to ensure a consistent cycle of enhancement.
  • Oversee Mimi So’s e-commerce platform, ensuring its consistent alignment with brand guidelines. This includes managing product assortment, featured content, inventory, and messaging.
  • Offer regular campaign reporting and post-campaign analysis to assess effectiveness and generate insights for upcoming initiatives.
  • Collaborate with various teams, including Sales, Content & Creative, and Digital Marketing, to outline project objectives, milestones, and timelines.

Ideal Experience and Competencies

  • Background in digital luxury ecommerce with a clear understanding of luxury brand development.
  • Expertise in building a digital marketing and sales funnel that drives revenue results for an emerging brand.
  • Experience orchestrating comprehensive marketing strategies across digital channels.
  • Familiarity with email marketing campaign creation and the analytical skills to assess and enhance their performance.
  • Keen attention to detail with a robust analytical and strategic mindset.
  • Proven experience in producing digital assets for distribution across online channels.
  • Strong leadership capabilities, demonstrating the ability to steer teams across various functions and locations.
  • Outstanding communication skills – both verbal and written. Proficient in turning data insights into compelling narratives for improved collaboration.
  • Ability to multitask, managing multiple projects simultaneously in a fast-paced environment with tight deadlines.
  • Expertise in the Adobe Suite, CRM platforms, Cms platforms, email marketing tools, and web analytics tools.

MarketNY - New York
Industry SegmentLuxury Watches and Jewelry
CategoryDigital Marketing, eCommerce
SeniorityDirector
Job TypeFull time
Remote? Hybrid

Mimi So is a luxury lifestyle brand noted for its iconic jewels and accessories, infused with Mimi’s playful spirit and instinctive, modern style.

Mimi is a dreamer, adventurer, artist and animal lover. She is a devoted mother of two beautiful children, a loyal friend, the youngest of three children, a daughter to immigrants and wife to a serial entrepreneur ­­– she’s not adverse to risk! But perhaps she is best known as the designer who pioneered the advent of fashion fine jewelry.

Copied

In House Role

Brobston Group is managing the hiring process. Our team screens all applicants and coaches you through the interview process.

Job Description
Industry Segment: Luxury Watches and Jewelry
Single Page

No longer accepting applications

No data was found
Director of Ecommerce and Digital Marketing
Mimi So
New York
Luxury Watches and Jewelry
Full time
Posted 8 months ago

In House Role

Brobston Group is managing the hiring process. Our team screens all applicants and coaches you through the interview process.

Job Description
About Mimi So

Mimi So is a luxury lifestyle brand noted for its iconic jewels and accessories, infused with Mimi’s playful spirit and instinctive, modern style.

Mimi is a dreamer, adventurer, artist and animal lover. She is a devoted mother of two beautiful children, a loyal friend, the youngest of three children, a daughter to immigrants and wife to a serial entrepreneur ­­– she’s not adverse to risk! But perhaps she is best known as the designer who pioneered the advent of fashion fine jewelry.

No longer accepting applications

Director of Ecommerce and Digital Marketing

Posted 8 months ago
New York
Market: NY - New York
Industry Segment: Luxury Watches and Jewelry
Category: Digital Marketing, eCommerce
Seniority: Director
Job Type: Full time
Remote? Hybrid

In House Role

Brobston Group is managing the hiring process. Our team screens all applicants and coaches you through the interview process.

Single Page

No longer accepting applications

No data was found
Director of Ecommerce and Digital Marketing
Mimi So
New York
Luxury Watches and Jewelry
Full time
Posted 8 months ago

In House Role

Brobston Group is managing the hiring process. Our team screens all applicants and coaches you through the interview process.

Job Description
About Mimi So

Mimi So is a luxury lifestyle brand noted for its iconic jewels and accessories, infused with Mimi’s playful spirit and instinctive, modern style.

Mimi is a dreamer, adventurer, artist and animal lover. She is a devoted mother of two beautiful children, a loyal friend, the youngest of three children, a daughter to immigrants and wife to a serial entrepreneur ­­– she’s not adverse to risk! But perhaps she is best known as the designer who pioneered the advent of fashion fine jewelry.

Director of Ecommerce and Digital Marketing

Mimi So

New York

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Director of Ecommerce and Digital Marketing
Mimi So
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