As the Director of Ecommerce and Digital Marketing, your primary focus is on revenue-driving strategies across our digital platforms. You will be responsible for leveraging our eCommerce channels, email marketing, and select digital partnerships to drive sales, brand positioning, and client engagement.

Profile – Who You Are

You are an innovative leader with a deep understanding of eCommerce strategies and digital marketing trends. You excel at turning business goals into dynamic marketing campaigns that drive results, and can seamlessly interface with a variety of brand stakeholders.

Responsibilities

• Develop and execute strategies that drive consistent revenue growth in the ecommerce channel. Build, manage, and drive the ecommerce sales/marketing funnel.
• Direct all aspects of campaign development in the digital space, including strategy, production, delivery, and execution—overseeing project planning, timelines, and budgets.
• Implement marketing strategies to bolster brand positioning, new client acquisition, and deepen engagement with our existing clientele.
• Manage the digital marketing calendar, including email/communication schedule, ensuring optimal client reach.
• Champion efficiencies, improvements, and innovative solutions to optimize Roi across all major campaigns. Analyze results to ensure a consistent cycle of enhancement.
• Oversee Mimi So’s e-commerce platform, ensuring its consistent alignment with brand guidelines. This includes managing product assortment, featured content, inventory, and messaging.
• Offer regular campaign reporting and post-campaign analysis to assess effectiveness and generate insights for upcoming initiatives.
• Collaborate with various teams, including Sales, Content & Creative, and Digital Marketing, to outline project objectives, milestones, and timelines.

Ideal Experience and Competencies

• Background in digital luxury ecommerce with a clear understanding of luxury brand development.
• Expertise in building a digital marketing and sales funnel that drives revenue results for an emerging brand.
• Experience orchestrating comprehensive marketing strategies across digital channels.
• Familiarity with email marketing campaign creation and the analytical skills to assess and enhance their performance.
• Keen attention to detail with a robust analytical and strategic mindset.
• Proven experience in producing digital assets for distribution across online channels.
• Strong leadership capabilities, demonstrating the ability to steer teams across various functions and locations.
• Outstanding communication skills – both verbal and written. Proficient in turning data insights into compelling narratives for improved collaboration.
• Ability to multitask, managing multiple projects simultaneously in a fast-paced environment with tight deadlines.
• Expertise in the Adobe Suite, CRM platforms, Cms platforms, email marketing tools, and web analytics tools.