The E-Commerce & Digital Marketing Manager is responsible overseeing and executing a wide range of digital activities that drive brand presentation and sales results. The role will be joining a small corporate team of 5, and will drive the e-commerce business to meet our KPIs, boosting average order value, improving customer experience and increasing conversion rate. The role is highly collaborative across internal and external teams and requires a high level of creativity and strategy to communicate with current and prospective clients in an elevated, sophisticated, and brand appropriate manner.

This role is partially or completely remote. When in-person will be based in their Bleecker St Store/Office.

ECOMMERCE

• Oversee the sales performance and the overall operations of the online store, while ensuring the best possible customer experience, in line with our brand vision.
• Develop, implement, and enhance the E-Commerce strategy and website functionality to drive sales growth, setting and following up goals.
• Will be responsible for overseeing a complete site renovation using the Shopify platform.
• Responsible for merchandising products and categories on site to drive conversion and an excellent customer experience.
• Leverage data to make informed, performance-based merchandising recommendations to optimize sales.
• Analyze weekly and monthly E-Commerce performance to develop immediate optimizations to drive sales growth and improve customer experience.
• Manage product launch from item creation to go-live.
  Organize and execute product photography in partnership with our photography firm, retouching when needed.
• Brainstorm to develop content needed to support product launches and marketing campaigns in E-Commerce channels.
• Own search optimizations and report on onsite search performance.
• Own the creation, testing and deployment of promotions.
• Test the site on a daily basis to confirm new campaigns, product launches or promotions are working as expected.

DIGITAL MARKETING

• Strategize and execute email marketing campaigns
• Launch digital advertising activities related to site re-launch, including paid search engine marketing, paid social marketing, and organic.
• Develop line sheets, look books and other visual materials needed for retail and wholesale campaigns.

SKILLS REQUIRED

• Strong Photoshop and Indesign experience
• Experience managing photoshoots
• Experience working with Shopify
• Google Analytics, Google Adwords, Instagram advertising
• Outstanding written communications skills