As a Marketing Manager, you will join our Marketing team and be reporting directly to the founder/CEO with a wide scope and range of responsibilities.

Overview

• Strategy: Be a strategic thinker about how to deliver the best, most engaging content, and where to
  pipeline that content across social media, paid performance marketing, and more.
• Cross-functional support: Collaborate effectively with designers and product teams to support brand and content strategy, physical activations, and more.
• Out of Home: Supporting logistics around pop-ups, collaborations, seeing activations through
  completion.
• Influencer Marketing: Partner with the marketing team on influencer relations and brand partnerships.

Strategy

• Communicate regularly with founder regarding new and existing strategies and results pertaining to omni-channel marketing.
• Work closely with founder on content roadmap that both excites and speaks to brand spirit, and is viable commercially.

Retail and Wholesale Marketing

• Collaborate with wholesale and digital partners to oversee pipeline for events, physical and digital marketing and cross-promotion strategies both organic and paid.
• Manage co-op budget and serve as liaison for all co-op investments, finding ways and innovative vehicles to maximize ROI where possible .
• Media Partner and Wholesale Partner Co-Op Management:
  • Budget planning and negotiations
  • Communication of brand needs and review of opportunities
  • Execute Plans Ensuring partners reach KPIs
  • Digital coop partnership
  • Develop creative programs for digital coop opportunities
  • Liaise with retail partners
  • Reporting
  • Spearhead ideation and execution of experiential retail activations with the objective of client acquisition and retention, with clearly defined KPIs.

Digital Marketing

• Manage and present bi-annual Digital Media strategy.
• Manage digital marketing efforts with a targeted and qualified audience.
• Oversee email and acquisition campaigns.
• Collaborate with third party affiliate partners to maximize exposure and opportunities for paid/organic cross promotion.
• Collaborate with digital agency partners, ensuring successful digital marketing campaigns or eCommerce rollout with strong ROI, adherence to timeline and budget.
• Work with existing partners of the brand to best align budgets.

Influencer

• Spearhead the design of influencer strategies for our solutions.
• Provide continuous guidance, execution and reporting on influencer campaigns.
• Identify and build relationships with prominent influencers and thought leaders.
• Create and drive pitch and support materials for working with influencers and partners.
• Brainstorm new, creative approaches to influencer campaigns with the marketing team.

Budget

• Create and maintain marketing budget and project allocation forecasts, providing monthly updates and reforecasts as needed, including invoicing and tracking.
• Submit invoices or issue Invoices to third party vendors for reimbursement as required.

Profile

• 3+ years of experience in social media management, strategic partnerships, PR, or affiliate; high-growth or early stage startups experience is a plus.
• Willingness to learn
• Passionate about luxury fashion, architecture, interior design, and the arts in general.
• Organized, accountable and professional, excelling in a fast-paced environment.
• Expert communication and interpersonal skills across internal and external stakeholders.
• Strong multi-tasking capability and a “no job too small” mentality.