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Market:NY - New York
Industry Segment:Luxury Watches and Jewelry
Category:Marketing
Seniority:Manager
Job Type:Full time

Panerai, also known as “Officine Panerai”, is a brand on its own. While Panerai watches have been available to the public only since 1993, the brand has a long and rich history, mainly linked to the Royal Italian Navy. The brand started as a simple workshop created in 1860 by Giovanni Panerai, in Florence, Italy. His “officine” wasn’t only a shop and workshop for timepieces but was also as the city’s first watchmaking school. The main step in Panerai’s history will occur in 1916, after Guido Panerai (grandson of the founder) took over the family business and created “Radiomir”, a self-luminous material that allowed to see the time in the dark and underwater.

For some years already, Panerai was supplying the Royal Italian Navy with high precision instruments. Radiomir, a radium-based powder that gives luminosity to the dials, patented in 1916, will become a key element in Officine Panerai’s production. In 1936, on the eve of the Second World War, Panerai creates the first prototypes of the model now known as “Radiomir” for the frogman commandos of the First Submarine Group Command of the Royal Italian Navy. This large 46mm watch, with superior water resistance, featured a luminous dial and will be delivered as of 1938 to military forces – after several changes to the original concept, including the creation of the “sandwich dial”.

Multiple developments followed, all for military-issued watches only. In 1940, Panerai presents the Radiomir 1940, with reinforced lugs and a cushion-shaped case made with edges that are more pronounced on the side – a shape that will later become the brand’s hallmark. In 1943 will be developed another milestone watch, the chronograph “Mare Nostrum” for deck officers. In 1949, the brand launches a new luminous material named “Luminor”, this time based on tritium, which supersedes the radium-based paste. Coincidentally, the eponymous watch will be introduced, with the development of the trademark crown-protecting bridge – again, an element that will forge the brand’s DNA.

In 1972, the brand will be passed to engineer Dino Zei, after Giuseppe Panerai, son of Guido, dies. The brand still acts as a military supplier, with Italian Navy supply contracts long covered by military secrecy. The production is however now only focused on diving instruments, such as compasses and wrist depth gauges, as well as pressure compensation underwater torches.

It’s only in 1993 that Panerai will be launched to the public. Officine Panerai indeed presented a collection of three series of limited edition watches: the Luminor, the Luminor Marina and the Mare Nostrum, which draw inspiration from the historical models created for Second World War commandos. An important step in the brand’s history occurs in 1997, when the Vendôme Group, later to be named Richemont, will invest in Panerai and make available internationally and transforms it as one of the major players of the industry.

Since then, the brand has launched multiple collections and has even started to create its own in-house movements, thanks to production facilities based in Neuchâtel, Switzerland. Yet, all the watches that are stamped with the name Panerai are reminiscent of the watches created for the Italian frogmen, with the typical military elements.

This story was originally featured at https://monochrome-watches.com/panerai/.

Copied

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description

Main Purpose

Lead Strategy and Execution of National Media Plan to meet brand goals and maintain strong, elevated brand positioning. Develop and implement on brand Marketing Initiatives to support sales across each distribution channel. Define media investment to efficiently increase brand awareness and drive sales, tracking all relevant budgets. Remain up to date on media trends and seek out new, innovative platforms and opportunities to keep brand campaigns fresh and engaging. Oversee day-to-day execution of media & marketing initiatives (including but not limited to managing product calendar, trafficking of creative materials, planning, managing and tracking related budgets in a timely and accurate manner).

Key Responsibilities

Print Advertising:

  • Oversee National Print Campaign to ensure it aligns with media goals.
  • Lead and deliver print strategy and brief to agency.
  • Maintain relationship with publishing partners to negotiate premium positioning and competitive Added Value Programs.

Ooh:

  • Oversee Ooh Campaign across key markets.
  • Lead and deliver Ooh strategy and brief to agency.
  • Maintain relationships with vendors to stay on top of new and exciting formats and locations.
  • Manage Ooh approval process and creative recommendations.

Digital Media:

  • Oversee Digital Media and Marketing Campaigns and Initiatives across Display, Programmatic, Social and Search platforms.
  • Lead and deliver digital marketing strategy and deliver brief to agencies.
  • Develop relationships directly with partners to maintain up to date knowledge of capabilities.
  • Explore new opportunities to propel the brand forward
  • Test, monitor and optimize campaigns to inform future campaign direction.

Retail Support:

  • Develop strategic marketing plans tailored Internal Boutiques to drive awareness, traffic and sales.
  • Manage regional and lease required advertising.
  • Work with events & Crm teams to support local initiatives

Wholesale Support:

  • Lead and Enhance Coop Program for Us and Canada by working with partners to grow business.
  • Enrich wholesale marketing plans to include traditional coop advertising, Ooh, digital marketing efforts, events, Crm actions and ad hoc opportunities.
  • Implement digital tool kits at wholesale to increase brand visibility

Qualifications

  • Minimum of 8 years experience in a marketing or media role
  • Experience managing paid campaigns across biddable media is a must
  • Solid knowledge of Digital Media & Advertising landscape, with a keen curiosity for new platforms and trends
  • Excellent presentation and communication skills across all levels of management
  • Luxury Experience preferred

MarketNY - New York
Industry SegmentLuxury Watches and Jewelry
CategoryMarketing
SeniorityManager
Job TypeFull time

Panerai, also known as “Officine Panerai”, is a brand on its own. While Panerai watches have been available to the public only since 1993, the brand has a long and rich history, mainly linked to the Royal Italian Navy. The brand started as a simple workshop created in 1860 by Giovanni Panerai, in Florence, Italy. His “officine” wasn’t only a shop and workshop for timepieces but was also as the city’s first watchmaking school. The main step in Panerai’s history will occur in 1916, after Guido Panerai (grandson of the founder) took over the family business and created “Radiomir”, a self-luminous material that allowed to see the time in the dark and underwater.

For some years already, Panerai was supplying the Royal Italian Navy with high precision instruments. Radiomir, a radium-based powder that gives luminosity to the dials, patented in 1916, will become a key element in Officine Panerai’s production. In 1936, on the eve of the Second World War, Panerai creates the first prototypes of the model now known as “Radiomir” for the frogman commandos of the First Submarine Group Command of the Royal Italian Navy. This large 46mm watch, with superior water resistance, featured a luminous dial and will be delivered as of 1938 to military forces – after several changes to the original concept, including the creation of the “sandwich dial”.

Multiple developments followed, all for military-issued watches only. In 1940, Panerai presents the Radiomir 1940, with reinforced lugs and a cushion-shaped case made with edges that are more pronounced on the side – a shape that will later become the brand’s hallmark. In 1943 will be developed another milestone watch, the chronograph “Mare Nostrum” for deck officers. In 1949, the brand launches a new luminous material named “Luminor”, this time based on tritium, which supersedes the radium-based paste. Coincidentally, the eponymous watch will be introduced, with the development of the trademark crown-protecting bridge – again, an element that will forge the brand’s DNA.

In 1972, the brand will be passed to engineer Dino Zei, after Giuseppe Panerai, son of Guido, dies. The brand still acts as a military supplier, with Italian Navy supply contracts long covered by military secrecy. The production is however now only focused on diving instruments, such as compasses and wrist depth gauges, as well as pressure compensation underwater torches.

It’s only in 1993 that Panerai will be launched to the public. Officine Panerai indeed presented a collection of three series of limited edition watches: the Luminor, the Luminor Marina and the Mare Nostrum, which draw inspiration from the historical models created for Second World War commandos. An important step in the brand’s history occurs in 1997, when the Vendôme Group, later to be named Richemont, will invest in Panerai and make available internationally and transforms it as one of the major players of the industry.

Since then, the brand has launched multiple collections and has even started to create its own in-house movements, thanks to production facilities based in Neuchâtel, Switzerland. Yet, all the watches that are stamped with the name Panerai are reminiscent of the watches created for the Italian frogmen, with the typical military elements.

This story was originally featured at https://monochrome-watches.com/panerai/.

Copied

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description
Industry Segment: Luxury Watches and Jewelry
Single Page

No longer accepting applications

No data was found
Senior Marketing Manager
Officine Panerai
New York
Luxury Watches and Jewelry
Full time
Posted 3 years ago

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description
About Officine Panerai

Panerai, also known as “Officine Panerai”, is a brand on its own. While Panerai watches have been available to the public only since 1993, the brand has a long and rich history, mainly linked to the Royal Italian Navy. The brand started as a simple workshop created in 1860 by Giovanni Panerai, in Florence, Italy. His “officine” wasn’t only a shop and workshop for timepieces but was also as the city’s first watchmaking school. The main step in Panerai’s history will occur in 1916, after Guido Panerai (grandson of the founder) took over the family business and created “Radiomir”, a self-luminous material that allowed to see the time in the dark and underwater.

For some years already, Panerai was supplying the Royal Italian Navy with high precision instruments. Radiomir, a radium-based powder that gives luminosity to the dials, patented in 1916, will become a key element in Officine Panerai’s production. In 1936, on the eve of the Second World War, Panerai creates the first prototypes of the model now known as “Radiomir” for the frogman commandos of the First Submarine Group Command of the Royal Italian Navy. This large 46mm watch, with superior water resistance, featured a luminous dial and will be delivered as of 1938 to military forces – after several changes to the original concept, including the creation of the “sandwich dial”.

Multiple developments followed, all for military-issued watches only. In 1940, Panerai presents the Radiomir 1940, with reinforced lugs and a cushion-shaped case made with edges that are more pronounced on the side – a shape that will later become the brand’s hallmark. In 1943 will be developed another milestone watch, the chronograph “Mare Nostrum” for deck officers. In 1949, the brand launches a new luminous material named “Luminor”, this time based on tritium, which supersedes the radium-based paste. Coincidentally, the eponymous watch will be introduced, with the development of the trademark crown-protecting bridge – again, an element that will forge the brand’s DNA.

In 1972, the brand will be passed to engineer Dino Zei, after Giuseppe Panerai, son of Guido, dies. The brand still acts as a military supplier, with Italian Navy supply contracts long covered by military secrecy. The production is however now only focused on diving instruments, such as compasses and wrist depth gauges, as well as pressure compensation underwater torches.

It’s only in 1993 that Panerai will be launched to the public. Officine Panerai indeed presented a collection of three series of limited edition watches: the Luminor, the Luminor Marina and the Mare Nostrum, which draw inspiration from the historical models created for Second World War commandos. An important step in the brand’s history occurs in 1997, when the Vendôme Group, later to be named Richemont, will invest in Panerai and make available internationally and transforms it as one of the major players of the industry.

Since then, the brand has launched multiple collections and has even started to create its own in-house movements, thanks to production facilities based in Neuchâtel, Switzerland. Yet, all the watches that are stamped with the name Panerai are reminiscent of the watches created for the Italian frogmen, with the typical military elements.

This story was originally featured at https://monochrome-watches.com/panerai/.

No longer accepting applications

Senior Marketing Manager

Posted 3 years ago
New York
Market: NY - New York
Industry Segment: Luxury Watches and Jewelry
Category: Marketing
Seniority: Manager
Job Type: Full time

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Single Page

No longer accepting applications

No data was found
Senior Marketing Manager
Officine Panerai
New York
Luxury Watches and Jewelry
Full time
Posted 3 years ago

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description
About Officine Panerai

Panerai, also known as “Officine Panerai”, is a brand on its own. While Panerai watches have been available to the public only since 1993, the brand has a long and rich history, mainly linked to the Royal Italian Navy. The brand started as a simple workshop created in 1860 by Giovanni Panerai, in Florence, Italy. His “officine” wasn’t only a shop and workshop for timepieces but was also as the city’s first watchmaking school. The main step in Panerai’s history will occur in 1916, after Guido Panerai (grandson of the founder) took over the family business and created “Radiomir”, a self-luminous material that allowed to see the time in the dark and underwater.

For some years already, Panerai was supplying the Royal Italian Navy with high precision instruments. Radiomir, a radium-based powder that gives luminosity to the dials, patented in 1916, will become a key element in Officine Panerai’s production. In 1936, on the eve of the Second World War, Panerai creates the first prototypes of the model now known as “Radiomir” for the frogman commandos of the First Submarine Group Command of the Royal Italian Navy. This large 46mm watch, with superior water resistance, featured a luminous dial and will be delivered as of 1938 to military forces – after several changes to the original concept, including the creation of the “sandwich dial”.

Multiple developments followed, all for military-issued watches only. In 1940, Panerai presents the Radiomir 1940, with reinforced lugs and a cushion-shaped case made with edges that are more pronounced on the side – a shape that will later become the brand’s hallmark. In 1943 will be developed another milestone watch, the chronograph “Mare Nostrum” for deck officers. In 1949, the brand launches a new luminous material named “Luminor”, this time based on tritium, which supersedes the radium-based paste. Coincidentally, the eponymous watch will be introduced, with the development of the trademark crown-protecting bridge – again, an element that will forge the brand’s DNA.

In 1972, the brand will be passed to engineer Dino Zei, after Giuseppe Panerai, son of Guido, dies. The brand still acts as a military supplier, with Italian Navy supply contracts long covered by military secrecy. The production is however now only focused on diving instruments, such as compasses and wrist depth gauges, as well as pressure compensation underwater torches.

It’s only in 1993 that Panerai will be launched to the public. Officine Panerai indeed presented a collection of three series of limited edition watches: the Luminor, the Luminor Marina and the Mare Nostrum, which draw inspiration from the historical models created for Second World War commandos. An important step in the brand’s history occurs in 1997, when the Vendôme Group, later to be named Richemont, will invest in Panerai and make available internationally and transforms it as one of the major players of the industry.

Since then, the brand has launched multiple collections and has even started to create its own in-house movements, thanks to production facilities based in Neuchâtel, Switzerland. Yet, all the watches that are stamped with the name Panerai are reminiscent of the watches created for the Italian frogmen, with the typical military elements.

This story was originally featured at https://monochrome-watches.com/panerai/.

Senior Marketing Manager

Officine Panerai

New York

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