Summary
The Analyst, Omnichannel Media & Consumer Insights supports full-funnel marketing analytics and CRM and customer insights. This role turns media, customer, and business data into actionable recommendations to improve acquisition, retention, and overall performance.
Responsibilities
- Analyze paid media performance across digital channels and connect investment to traffic, conversion, revenue, CAC, ROAS, and customer quality.
- Build recurring dashboards and leadership summaries, monitor campaign pacing, and identify performance and optimization opportunities.
- Analyze customer lifecycle behavior, segmentation, LTV, purchase frequency, retention, churn, loyalty, email performance, and promotional effectiveness.
- Support testing, forecasting, scenario modeling, and analysis of customer behavior, merchandising, traffic, conversion, competitors, and consumer trends.
- Partner with Marketing, CRM, E-commerce, Merchandising, Retail, Finance, and agency teams to develop an integrated view of the omnichannel customer journey.
Requirements
- 2-5 years of experience in marketing analytics, performance marketing, CRM analytics, business intelligence, or consumer insights.
- Strong quantitative and analytical skills, with the ability to translate complex data into clear recommendations.
- Experience with media analytics, attribution, customer data, and reporting platforms; familiarity with CAC, LTV, ROAS, conversion, retention, AOV, and customer cohorts.
- Advanced Excel skills and proficiency with Tableau, Looker, Power BI, or similar tools; GA4 and digital media platform experience preferred.
- Strong organization, attention to detail, communication, and presentation skills, with curiosity about consumer behavior, retail, and fashion.
