Summary
Lead development and execution of a localized CRM strategy for the Japanese market to strengthen client relationships, loyalty programs, client events, and retail marketing initiatives while aligning with global guidelines. Act as the local clienteling expert, coordinate CRM calendars with Retail and HQ, and drive data driven initiatives and performance reporting.
Responsibilities
- Develop and implement data driven CRM action plans tailored by store and customer segment.
- Serve as local expert for clienteling and ensure CRM activities align with brand strategy.
- Drive localized CRM initiatives such as data migrations and local client activations.
- Plan and coordinate a comprehensive CRM action calendar with Retail Merchandising and stores.
- Share best practices for events one-to-one clienteling and private appointments with stores and regional teams.
- Monitor CRM performance and report metrics to stores and the Central Client Experience team.
- Motivate Store Managers to utilize CRM systems and engagement tools fully.
- Manage and coordinate retail marketing projects partnerships vendors and agency relationships for events and activations.
- Implement gifting strategy in partnership with Global Client Experience and regional marketing teams.
Requirements
- 3 years prior experience in CRM and or clienteling in retail with luxury or fashion preferred.
- Experience or knowledge of Salesforce products and Tableau preferred.
- Strong project management skills including defining requirements stakeholder management and schedule management.
- Experience with data validation UAT and data handling preferred.
- Knowledge of personal information protection and ability to handle confidential information with discretion.
- Strategic data based thinking with focus on effectiveness and efficiency.
- Flexible and agile mindset to adapt to changing priorities.
- High level problem solving and logical thinking abilities.
- Fluent in Japanese and English and proficient in MS Office.
