Summary
The Associate Manager, Brand Activation And Experiences supports development and execution of brand activations and programming in market to elevate brand perception and drive customer pull. This role coordinates production elements, partners with third-party agencies and internal teams, reports outcomes and best practices, and serves as the face of the company at customer and consumer activations.
Responsibilities
- Assist with regional brand events and local activations ensuring alignment with brand standards and luxury guidelines
- Coordinate execution elements including venues, catering, entertainment and other components
- Oversee third-party venue set-up and day-of execution as needed
- Confirm distributor fulfillment of requested product on activation days
- Report program and activation outcomes and ROI to area lead
- Provide local digital and social assets to accounts in partnership with digital team
- Collaborate with Account Owners, Channel Leads, Trade Marketing and Brand Teams
- Support planning logistics and execution of winemaker and maison visits
- Present on-site during events to ensure seamless operations
Requirements
- Bachelor's degree or relevant industry experience
- Minimum 5 years sales or marketing experience in wines and spirits consumer packaged goods or retail
- Activation and event coordination experience
- Ability to travel up to 30% and occasional evening or weekend work
- Strong organizational planning and project management skills
- Refined communication and presentation skills
- Ability to build strong relationships with distributors accounts and internal partners
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