SummaryAs a Brand Ambassador for Hennessy in San Francisco, you will champion the Hennessy brand by conveying knowledge and information to maximize brand image, awareness, and equity. You will be responsible for driving central education initiatives and supporting sales efforts to assist Hennessy and MHUSA in achieving their 2030 strategy.
Responsibilities- Evaluate and lead Hennessy/Cognac strategies in local markets, focusing on key accounts, trade advocacy, and education.
- Drive brand performance according to Brand Equity KPIs, including volume, value, and quality of distribution.
- Train bartenders, mixologists, wait-staff, account managers, and distributor networks on brand training, mixology, and programming.
- Develop and foster relationships with key accounts to maximize Hennessy’s visibility and presence.
- Collaborate with the Global Hennessy Ambassador lead to support global brand education and trade advocacy objectives.
- Submit regular reports on brand performance, event ROI, social media activity, and competitive activity.
- Manage assigned budgets for brand development and promotion activities.
- Serve as the market expert for Hennessy/Cognac, providing compelling storytelling and training techniques.
- Host key consumer events and participate in trade shows, conferences, and social media platforms.
Requirements- Bachelor’s degree required.
- 5-7 years of experience within the beverage alcohol industry/3-Tier System.
- Strong understanding of brand education and trade advocacy.
- Experience in representing spirits brands in a field-based or ambassador role.
- In-depth knowledge of liquor consumption trends and cocktail trends.
- Strong presentation and communication skills.
- Ability to work flexible hours, including nights and weekends.
- Travel as needed.
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