SummaryAs a Brand Image Manager, you will impact sales and productivity of regional Ralph Lauren Retail Stores by maintaining the brand image through consistent brand communication and creative presentation. You will be a self-motivated leader responsible for managing the Ralph Lauren brand aesthetic and creating a memorable customer shopping experience through the execution and maintenance of rigs and interior/window displays.
Responsibilities- Manage the installation of all interior/window changeovers, including production of any interior sets, on-site prop handling, prop placement, and rigging.
- Identify and develop unique design specifications by door in keeping with established seasonal themes.
- Ensure that store interior sets are maintained daily, including repositioning mannequins, re-propping, re-merchandising, and sourcing alternative products for interior presentations.
- Manage the procurement and compilation of creative and aesthetic elements for windows, including wallpaper, paint, rugs, fabrics, lighting, and decorative prop elements.
- Research, identify, and utilize multiple vendors and resources for props and decorative elements.
- Conduct daily walkthroughs of locations, identifying opportunities to improve and maintain the overall aesthetic and creative appearance of the site.
- Plan and prep for the next installation or floor change in keeping with a rolling creative calendar.
- Manage checkbooks and ensure that all installations stay on budget.
- Communicate regularly with store line to ensure that creative needs dovetail.
- Stay connected to the Corporate Office via the Team Site, including updates to directives, showrooms, advertising, product deliveries, and buys.
- Actively participate in the timely updating of the Team Site, including window and interior photo review uploads and regional calendars.
Requirements- Visual presentation and rigging experience, preferably in a luxury retail environment or equivalent.
- Ability to manage and travel to multiple store locations.
- Impactful 360 communication skills.
- Cross-functional partnership and teamwork abilities.
- Brand passion and consumer-focused mindset.
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