Brand Image Specialist, Global Directives, Men's Polo, W/S

Summary

The Brand Image Specialist supports the development and delivery of global brand image direction for Men's Polo, including Golf, RLX, and Accessories, within the W/S channel. The role helps create cohesive brand storytelling through seasonal directives, showroom execution, and tools that promote consistent visual presentation across regions. It also partners with cross-functional and regional teams on store openings and special projects.

Responsibilities

• Support development and execution of global brand image directives and seasonal showroom planning.
• Partner with Design, Merchandising, and Marketing to strengthen product storytelling and align presentation with business priorities.
• Assist with global guidelines, tools, standards, and showroom processes to promote consistent execution across regions.
• Support product presentation strategies, prototypes, new store openings, and special projects.
• Collaborate with regional teams to adapt global concepts to local market needs and operational considerations.
• Participate in market visits and visual reviews, and contribute to adopting tools and technologies that improve visual strategy and efficiency.

Requirements

• Creative sensibility and understanding of visual merchandising and brand storytelling.
• Strong organization and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
• Effective communication and collaboration skills across cross-functional teams.
• Proactive, adaptable, and solutions-oriented approach, with interest in visual merchandising and global retail environments.
• Willingness to travel.