SummaryAs a Brand Marketing Associate at Ralph Lauren, you will support the strategic execution of marketing initiatives with a focus on hospitality. You will drive synergies across brand and regions, fostering productive cross-functional relationships to build and execute national marketing campaigns aimed at generating revenue and driving traffic.
Responsibilities- Lead Ralph's Coffee events and hospitality activations.
- Manage vendor relationships and local partnerships.
- Oversee event logistics, budgets, and post-event reporting.
- Assist with special collaborations, fashion shows, and in-store retail events.
- Develop event proposals aligned with corporate marketing objectives.
- Track performance metrics and provide analytical insights.
- Maintain cross-functional communication with internal teams.
- Create and manage annual marketing/events calendar.
- Manage documentation and presentations.
- Process budgets and vendor payments.
- Coordinate with hospitality and marketing teams.
- Maintain organized filing systems.
- Develop and execute marketing strategies for new Ralph’s Coffee openings.
- Coordinate hospitality elements for opening events.
- Ensure brand consistency across all opening activations.
- Track and report on opening performance metrics.
Requirements- Relevant experience in hospitality service, events, and execution.
- Strong project management skills.
- Ability to plan an event/activation from conception to execution.
- Ability to execute systems and processes.
- Strong analytical, conceptual and technical skills; ability to understand systems and reporting.
- Excellent time management skills and ability to handle multiple demands and competing priorities successfully.
- Strong communication skills (listening, written, verbal, facilitation) and the ability to interact with all levels of management.
- Demonstrated ability to be resourceful, creative and time sensitive when faced with multiple demands and challenging deadlines.
- Math and analytical skills.
- Strong sense of teamwork.
- Excellent Word, Excel, Access, Outlook, Adobe skills.
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