Brand Marketing Lead, Wholesale Premium

Summary

The Brand Marketing Lead, Wholesale Premium will develop and execute omni-channel marketing strategies for Ralph Lauren's premium wholesale partners in North America, balancing commercial growth with brand elevation. This role translates enterprise and seasonal priorities into partner-ready plans, drives measurable business impact, and partners closely with Sales, Merchandising, Wholesale Digital, and key retail accounts. The position reports to the Head of Wholesale Marketing and requires strong cross-functional leadership and strategic thinking.

Responsibilities

• Lead partner-level wholesale marketing strategy and translate enterprise priorities into actionable seasonal and annual plans.
• Oversee development and execution of integrated 360° wholesale marketing programs across digital, in-store, media, and activations.
• Serve as primary marketing lead for assigned premium partners, maintaining strong account relationships and cohesive execution.
• Own performance measurement, analyze campaign effectiveness, and optimize investment allocation to drive revenue and productivity.
• Manage marketing investment across partners including forecasting, allocation, pacing, and operational execution.
• Partner cross-functionally with Sales, Merchandising, Creative, Media, Wholesale Digital, and Analytics to align marketing with business plans and brand standards.

Requirements

• Experience in multi-channel marketing, preferably within wholesale and premium retail environments.
• Strong understanding of wholesale business models, digital commerce, and account-level growth opportunities.
• Proven ability to lead campaigns from strategy through execution and performance analysis, with strong commercial acumen.
• Excellent analytical, project management, and communication skills; ability to build cross-functional and external partnerships.
• Proficiency in PowerPoint, Excel, Word, and Adobe Suite.