Summary
Support global Master Brand strategy and the development and execution of World of Ralph Lauren campaigns and other brand initiatives. Coordinate cross-functional teams and regions to ensure brand storytelling is cohesive and campaign work progresses from planning through execution. Contribute to research, performance analysis, and recommendations that strengthen future campaigns.
Responsibilities
- Support global brand strategies, seasonal plans, campaign briefs, and planning materials.
- Coordinate campaign timelines, deliverables, feedback, approvals, and assets across internal teams and regional partners.
- Manage the global brand calendar, track milestones and dependencies, and communicate updates to stakeholders.
- Coordinate meetings, status updates, recaps, and follow-ups across cross-functional workstreams.
- Support budget tracking, purchase orders, resource coordination, and project workflows.
- Track campaign performance, synthesize insights, and prepare campaign recaps and leadership presentations.
Requirements
- 3-5 years of experience in brand marketing, integrated marketing, or a related field; fashion, luxury, or lifestyle experience preferred.
- Strong understanding of integrated marketing principles and campaign development.
- Strong project management, communication, presentation, and organizational skills, including the ability to manage multiple priorities and stakeholders.
- Collaborative, proactive, solutions-oriented approach with strong cross-functional relationship-building skills.
- Data-informed mindset and familiarity with digital, social, content, and broader 360 marketing ecosystems.
- Experience working with global or regional teams and interest in fashion, culture, consumer trends, and the Ralph Lauren brand.
- Comfort using AI tools responsibly to streamline research, synthesis, content, presentations, and project workflows.
