Summary
Senior regional marketing manager responsible for developing and executing brand activations across the East region with focus on New York and Miami. Role drives customer acquisition, retail marketing activations, local partnerships, store opening strategies, and regional PR to meet financial and marketing goals. Position is NYC based, requires significant travel and in person collaboration with retail teams and external partners.
Responsibilities
- Develop and execute regional marketing strategy aligned with national brand initiatives.
- Plan and manage in store activations client experiences and localized partnerships.
- Oversee full lifecycle of events including logistics vendor coordination and onsite day of execution.
- Manage budgets billing and invoicing for events and regional plans.
- Support new store openings tourism initiatives and seasonal moments.
- Track performance metrics prepare sales analysis recaps and weekly reports.
- Update global and regional marketing calendars and ensure alignment.
- Serve as primary retail marketing contact liaising with store management corporate teams PR and external partners.
- Analyze regional market insights and refine marketing mix based on data.
Requirements
- Bachelor's degree preferred or equivalent experience.
- Several years of luxury brand store and event experience required.
- Proven experience with events management local PR and partnership development.
- Strong organizational communication and relationship management skills.
- Proficiency with Word Excel PowerPoint and Outlook and ability to learn technical applications.
- Ability to travel extensively and work weekend hours as required.
- Ability to manage multiple projects under pressure in a fast paced environment.
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