Summary
Own the strategy and execution of Email and SMS CRM to drive customer engagement, retention, and revenue growth. Develop lifecycle marketing and omnichannel programs that support Ecommerce, Retail, and Events.
Responsibilities
- Lead the CRM strategy, roadmap, and integrated campaign calendar.
- Build and optimize lifecycle journeys, segmentation, and personalization.
- Execute campaigns and automations in Klaviyo and Attentive, including testing, QA, and deployment.
- Partner with cross-functional teams on creative, customer experience, and growth opportunities.
- Report on performance, recommend next steps, and continuously test and optimize CRM programs.
Requirements
- 3-5+ years of experience in CRM, lifecycle marketing, Email/SMS, or marketing automation, ideally at a DTC or omnichannel consumer brand.
- Demonstrated ability to drive customer and revenue growth through campaigns and automated lifecycle programs.
- Hands-on experience with Klaviyo and Attentive.
- Strong knowledge of lifecycle marketing, segmentation, personalization, retention, and customer lifetime value.
- Analytical, organized, and collaborative, with strong creative judgment and communication skills.
- Working knowledge of Email and SMS compliance and data privacy best practices.
- Experience with GA4, Triple Whale, or similar analytics platforms is a plus.
- Bachelor's degree or equivalent professional experience.
