SummaryThe Channel Sales Manager, Cruiselines is a key contributor in maximizing business opportunities within the cruise line sector through efficient account management, relationship building, and the development of impactful programs that deliver sustainable growth and enhance customer experience.
Responsibilities- Manage and develop cruise line accounts, driving business growth in line with company objectives.
- Build and maintain strong relationships with key contacts at cruise line HQ and onboard.
- Regularly visit cruise line accounts to establish relationships and ensure MH brands remain top-of-mind.
- Support the Cruise Lines Director with distributor management.
- Identify relevant concepts and permanent programs for each account, collaborating closely with marketing.
- Negotiate and secure key activations with each cruise line account to maximize brand visibility.
- Optimize brand distribution within each cruise line, diversifying the overall product mix.
- Expand MH's footprint into the luxury segment within the cruise line channel.
- Analyze the competitive environment and share key findings with the TRD and Marketing Team.
- Support the Travel Retail Director in achieving business objectives and with forecasting and budgeting processes.
- Assist in customer business reviews, strategy meetings and RFQ/RFP processes.
- Analyze monthly depletion and retail sales data per cruise line, identifying trends and implementing corrective measures.
- Compile monthly reports on depletion, retail performance, and key activities.
Requirements- Bachelor’s degree required; MBA or Marketing degree preferred.
- Minimum of 5 years of progressive account management experience, with a strong preference for experience in on-trade, cruise lines and/or national accounts.
- Background with wines & spirits is a must, with on trade experience preferred.
- Proven track record in growing existing business and developing new business opportunities.
- Strong business acumen skills coupled with excellent negotiation skills.
- Budget management principles.
- Proficiency in Microsoft Excel and PowerPoint.
- Strong drive for results and outstanding interpersonal skills.
- Excellent written and verbal communication skills.
- Strong analytical skills, with the ability to analyze data and make data-driven recommendations.
- Excellent organization and project management skills.
- A “can do attitude” with the capacity to take initiatives and be creative.
- Multi-Cultural experience and sensibility to luxury and attention to detail.
- Willing to travel approximately 30% of the time, primarily on cruise ships.
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