Consumer Engagement Director

As a Consumer Engagement Director at SirDavis Whisky, you will play a pivotal role in designing a global consumer engagement framework for brand campaigns. You will ensure that marketing plans resonate with global target audiences, leading consumer connections planning across various digital platforms.

• Develop and implement 360-degree consumer campaign execution with a focus on digital ecosystems.
• Leverage consumer insights to design engagement frameworks for brand campaigns.
• Lead digital marketing tactics from briefing to execution and optimization.
• Develop launch toolkits including messaging and media assets.
• Support creative and agency briefing for engagement tactics.
• Ensure clear messaging and coordination across decentralized organizations.
• Develop strategic partnerships and implement high-impact marketing programs.
• Lead content planning in collaboration with the Creative Director.

• Bachelor’s degree required.
• 10+ years in consumer engagement strategy.
• 5+ years working across media/partnership platforms.
• In-depth knowledge of marketing principles and digital marketing.
• Ability to present and communicate at a senior level.
• Experience in luxury consumer goods or wine and spirits industry preferred.
• Strong leadership and critical thinking abilities.
• Highly organized with budget management skills.