Jobs inner cover
Moët Hennessy

Founded in 1971

Consumer Engagement Director

Type
Full time
Industry
Spirits and Beverage
Location
Houston, TX
Category
Marketing
Remote
Hybrid
Seniority
Director

Application Type

Marketplace (external)

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Job Description

Summary

As a Consumer Engagement Director at SirDavis Whisky, you will play a pivotal role in designing a global consumer engagement framework for brand campaigns. You will ensure that marketing plans resonate with global target audiences, leading consumer connections planning across various digital platforms.

Responsibilities
  • Develop and implement 360-degree consumer campaign execution with a focus on digital ecosystems.
  • Leverage consumer insights to design engagement frameworks for brand campaigns.
  • Lead digital marketing tactics from briefing to execution and optimization.
  • Develop launch toolkits including messaging and media assets.
  • Support creative and agency briefing for engagement tactics.
  • Ensure clear messaging and coordination across decentralized organizations.
  • Develop strategic partnerships and implement high-impact marketing programs.
  • Lead content planning in collaboration with the Creative Director.
Requirements
  • Bachelor’s degree required.
  • 10+ years in consumer engagement strategy.
  • 5+ years working across media/partnership platforms.
  • In-depth knowledge of marketing principles and digital marketing.
  • Ability to present and communicate at a senior level.
  • Experience in luxury consumer goods or wine and spirits industry preferred.
  • Strong leadership and critical thinking abilities.
  • Highly organized with budget management skills.

We have summarized this job description for you, click apply to see more details from the employer.

Company Intro

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