SummaryAs a Copywriter at Ralph Lauren, you will oversee brand campaign copy related to Ralph Lauren’s social and brand campaigns. You will develop new concepts and translate campaign copy across various platforms, bringing Ralph Lauren’s iconic brand to life through content strategy and storytelling.
Responsibilities- Edit and write clear, compelling, and on-brand copy for various Ralph Lauren brands, focusing on social platforms.
- Research, develop, and write global messaging hierarchies using strategic insights from marketing.
- Develop and refine narrative voice for future campaigns, ensuring consistency in copy style and brand voice.
- Partner with art directors and other teams to ensure copy is accurate and relevant to brand strategies.
- Participate in digital learnings and insights meetings to achieve social team’s goals.
- Amend and revise copy in response to clients, vendor-partners, and internal teams.
- Evolve copy Style Guide to reflect Ralph Lauren’s tone and voice on social and digital channels.
Requirements- Experience in communications, journalism, advertising, marketing, or English.
- Experience in copywriting, preferably focused on fashion or luxury branding.
- Prior social and/or e-commerce copywriting experience.
- Strong interest in social media and the changing landscape.
- Experience creating 360 integrated campaigns.
- Strong editorial voice and knowledge of fashion industry.
- Proficiency with MS Office Suite, Google Suite, and Adobe Creative Suite.
- Excellent organization skills and detail-oriented.
- Ability to work autonomously and in collaboration with team members.
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