SummaryThe Creative Director - Retail at Nordstrom is responsible for leading the vision and strategy for new creative concepts in stores and visual merchandising initiatives. This role ensures that all efforts reflect Nordstrom's design and brand principles, delivering outstanding retail experiences. As a key member of the Creative leadership team in Marketing, the Director manages a team of designers and program managers, guiding the conceptual direction of new retail formats and large-scale marketing initiatives.
Responsibilities- Define the multi-year strategic road map for new in-store creative concepts and visual marketing experiences.
- Develop and execute innovative strategies for new store design concepts and connect brand storytelling with visual display.
- Collaborate with cross-functional teams to ensure a cohesive customer experience across all store locations.
- Lead the end-to-end design and development of new store concepts, including innovative store prototypes and adaptable layouts.
- Oversee the development of architectural and interior design plans, working closely with external design firms and contractors.
- Develop end-to-end creative concepts and design for all marketing campaigns and promotions.
- Ensure campaign-based storytelling is visually expressed with impact and consistency across Nordstrom stores.
- Oversee multiple store department design and campaign visual display projects simultaneously.
- Analyze the performance of store design and visual merchandising initiatives to optimize layouts and displays.
- Mentor and empower teams to achieve goals while fostering creativity and collaboration.
Requirements- 10+ years of design and construction-related experience in luxury/fashion retail environments.
- Experience leading and managing teams of Design Project/Program Managers.
- Strong proficiency in architectural and interior design principles.
- Ability to strategically plan and execute innovative retail concepts.
- Expertise in digital technologies and their integration into physical retail spaces.
- Exceptional verbal and written communication abilities.
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