Summary
The CRM Coordinator supports global CRM initiatives with a focus on North America, managing day to day CRM operations, customer segmentation, data quality, clienteling application assistance, dashboarding, and KPI tracking to improve retention and campaign ROI. This hands on role partners with cross functional and global teams, supports stores and customer service, and assists with testing and implementing integrations and process improvements.
Responsibilities
- Manage day to day CRM operations including customer segmentation and clienteling application support
- Maintain data quality and accuracy across CRM platforms and related systems
- Build and maintain CRM dashboards and performance reports tracking retention reactivation and campaign ROI
- Collaborate with product analytics merchandising and retail teams to support targeted campaigns
- Partner with global teams to ensure consistency and alignment with brand objectives
- Lead reporting and analytics and identify process improvement opportunities
- Assist with vendor communication and resolve CRM application issues
- Conduct testing for integrations campaigns and platform enhancements
- Coordinate initiatives across multiple markets and time zones
Requirements
- Minimum 2 years experience in CRM marketing operations or related fields
- Hands on experience with Salesforce CRM Excel PowerPoint and clienteling tools such as Proximity
- Advanced Excel and PowerPoint skills for creating reports and dashboards
- Strong attention to detail and excellent data management skills
- Data driven mindset with ability to analyze customer behavior and campaign performance
- Exceptional organizational skills and ability to manage multiple priorities
- Strong interpersonal skills for working across regions and time zones
- Quick learner who adapts well to change and collaborative team culture
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