Digital Marketing Graduate

As a Digital Marketing Graduate, you will develop and lead each PUIG brand's unique digital and media strategy with a 360-degree perspective, contributing to the overarching marketing strategy across Travel Retail Americas. This role requires an entrepreneurial mindset, a strong collaborative spirit, and a hands-on approach, covering Prestige and Niche brands within the PUIG portfolio.

• Lead the 360 digital marketing strategy per brand.
• Establish a short to mid-term digital marketing roadmap per brand.
• Design digital strategies encompassing brand activations, paid media, PR, and influencer activations.
• Drive digital marketing initiatives from creation to execution.
• Develop assets and propose brand asset development for locally relevant content.
• Formulate paid marketing campaigns including digital marketing and media OOH campaigns.
• Work with agencies and media vendors to lead paid media plans.
• Create digital toolkit packages per campaign and share content with retailer teams.
• Lead the development of special digital projects for PR/ePR strategies per key launch.

• Bachelor’s degree in digital marketing, business, marketing, or a related field.
• Relevant digital work experience or experience in luxury related industry is highly desirable.
• Proficient in both spoken and written English and Spanish.
• Strong knowledge of social media platforms required: Meta, Facebook, Instagram, TikTok, Snapchat.
• Proactive and organized profile with an entrepreneurial mindset.
• Effectively skilled in Word, PowerPoint, Excel; Photoshop, Illustrator, and InDesign is desirable.
• Strong marketing acumen and analytical skills.