Digital Marketing Insights Intern

Summary

Internship supporting the Digital team in New York City focused on developing and implementing digital marketing performance reporting tools and assisting with analysis across SEM, SEO, Email, App, and SMS channels. The role reports to the Senior Manager, Digital Insights and contributes to preparing regular reports and strategic presentations for local and central teams. This position is aimed at current undergraduate or graduate students seeking hands-on experience in digital marketing analytics.

Responsibilities

• Contribute to development and implementation of digital marketing reporting tools
• Assist in preparing regular performance reports and ad-hoc analyses
• Integrate quantitative and qualitative insights into reporting
• Support the Digital Marketing Director with data driven recommendations
• Help prepare strategic presentations for weekly monthly and quarterly updates
• Train and support teams on new reporting tools as needed

Requirements

• Currently enrolled undergraduate or graduate student in a related field
• Foundational understanding of digital marketing or data analytics preferred
• Familiarity with Excel functions formulas and pivot tables
• Exposure to GA4 Looker Studio or data visualization tools like PowerBI is a plus
• Strong analytical problem solving and attention to detail
• Strong interpersonal skills and ability to collaborate