Digital Marketing Insights Intern

Summary

Internship supporting the Digital team in New York City focused on developing and implementing digital marketing performance reporting tools and assisting with analysis across SEM, SEO, Email, App, and SMS channels. The role reports to the Senior Manager, Digital Insights and contributes to regular and ad-hoc performance reporting and strategic presentations.

Responsibilities

• Contribute to development and implementation of digital marketing reporting tools
• Support training and adoption of reporting tools across teams
• Prepare regular performance reports and updates for local and central teams
• Perform ad-hoc performance analyses integrating quantitative and qualitative insights
• Provide data-driven insights and recommendations to support marketing strategy
• Assist in preparing strategic presentations including weekly monthly and quarterly updates
• Collaborate with cross-functional stakeholders to meet reporting needs

Requirements

• Currently enrolled undergraduate or graduate student in a related field
• Foundational understanding of digital marketing such as SEM SEO or CRM preferred
• Familiarity with Excel functions formulas and pivot tables
• Exposure to GA4 Looker Studio or data visualization tools such as PowerBI is beneficial
• Strong analytical problem-solving skills and attention to detail
• Good interpersonal skills and ability to collaborate in a team
• Willingness to work at or relocate to New York City