Summary
As a part-time, in-office Digital Marketing Intern based at the Central Office (77 Bloor St. West), you will support the Performance Marketing team in executing paid media campaigns across paid social, search, display, and affiliate channels. The role focuses on campaign setup, monitoring, reporting, and cross-functional coordination to drive customer acquisition and engagement. This position provides hands-on exposure to performance marketing within a luxury retail business.
Responsibilities
- Support execution of paid digital campaigns across paid social, search, display, and affiliate channels.
- Assist with campaign setup, creative asset coordination, approvals, and trafficking with internal teams and agency partners.
- Maintain campaign calendars aligned to seasonal launches, promotions, and commercial priorities.
- Monitor campaign pacing, delivery, and in-flight performance to ensure accurate launches and on-track delivery.
- Compile weekly and post-campaign reporting including performance insights and optimization opportunities.
- Support audience and creative testing and performance analysis to improve acquisition efficiency.
- Conduct competitor and market research to identify trends and platform best practices.
- Collaborate with creative, merchandising, analytics, and brand teams on campaign execution.
Requirements
- Currently enrolled in a Business, E-Commerce, or Fashion program with a formal internship/co-op requirement.
- Strong interest in digital marketing, performance media, customer acquisition, and e-commerce.
- Experience with Microsoft Office, particularly Excel and PowerPoint; familiarity with Asana, Google Analytics, Meta Ads Manager, or Google Ads is an asset.
- Analytical mindset with comfort interpreting campaign data and identifying insights.
- Highly organized with strong attention to detail and ability to manage multiple priorities.
- Strong written and verbal communication skills; interest in fashion and luxury retail is an asset.
