SummaryThe Digital Marketing Manager for the Holistic Search Program will lead paid and organic search strategies, including Google Ads, Shopping campaigns, SEO, and AI-assisted search, to drive brand awareness and performance outcomes. This role is central to driving profitable growth and enhancing search visibility within the North America Media & Digital Marketing team.
Responsibilities- Lead holistic paid and organic search strategy, integrating SEM and App Store Search with modern SEO and AI search trends.
- Evolve Shopping campaign architecture and optimize feeds for product visibility and customer acquisition.
- Drive long-tail and non-brand keyword strategy for SEM and SEO.
- Oversee reputation management related to search, ensuring favorable brand positioning.
- Collaborate with internal stakeholders to unify messaging and embed SEO and SEM best practices.
- Utilize data across platforms to inform strategy and communicate trends and performance.
- Build and optimize paid search budgets for cost efficiency and revenue impact.
- Partner with internal and external partners for scenario testing and measurement frameworks.
- Champion test-and-learn experimentation and share learnings.
- Stay ahead of emerging AI capabilities in search marketing.
Requirements- Experience in paid and organic Search, preferably in a retail or e-commerce environment.
- Proven track record of managing large-scale campaigns and budgets.
- Strong analytical skills and experience with tools like Google Ads, Google Analytics, and SEO platforms.
- Working knowledge of AI and LLM-powered search.
- Direct experience running and scaling Shopping campaigns.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Excellent communication, leadership, and project management skills.
- Ability to thrive in a fast-paced, dynamic environment.
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