SummaryAs a Digital Marketing Manager at Oliver Peoples, you will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand growth and support business objectives. You will lead seasonal storytelling development and manage the digital marketing calendar, ensuring alignment across social media, CRM, and e-commerce platforms.
Responsibilities- Lead and manage both organic and paid social campaigns across platforms, optimizing performance and ensuring creative excellence.
- Collaborate with e-commerce and CRM teams to align on digital calendar, promotions, and customer segmentation strategies.
- Act as a digital liaison across social, paid, e-commerce, and CRM, ensuring cross-functional alignment on campaign planning and execution.
- Lead the organic social media strategy and oversee content calendars.
- Partner with PR, creative, and design teams to ensure messaging consistency and digital campaign integration.
- Convert product and collection inspiration into compelling, consumer-facing narratives for digital platforms.
- Manage creative brief development for digital-first content needs, ensuring clarity, timing, and alignment across teams.
- Report on key campaign performance metrics and deliver insights and recommendations to optimize future strategies.
- Stay informed on industry trends, social media platform updates, and digital best practices.
- Collaborate closely with cross-functional partners to ensure synergy between brand storytelling and marketing initiatives.
- Guide community management strategy and ensure coordination with global counterparts.
- Manage the social footprint of North America retail boutiques, ensuring brand consistency and timely content across channels.
- Support event-based digital activations in partnership with PR and brand teams.
Requirements- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years of experience in digital marketing, with a focus on social media and cross-functional campaign management.
- Strong conceptual skills with an eye for elevated brand storytelling.
- Comfortable leading timelines, calendars, and cross-functional coordination.
- Strong understanding of digital performance metrics and reporting tools.
- Excellent project management, collaboration, and communication skills.
- Ability to work in a fast-paced, creative environment with shifting priorities.
- Strong attention to detail and ability to work autonomously.
- Proficient in Microsoft Office Suite and familiar with platforms like Meta Ads Manager, Google Analytics, or similar tools.
- Familiarity with content creation tools, photography, and/or creative direction skills is a plus.
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