SummaryAs a Digital Marketing Specialist - Paid Social, you will play a crucial role in enhancing customer experiences through strategic digital advertising. You will be part of a team that focuses on expanding customer understanding, creating meaningful connections, and driving comprehensive marketing strategies. Your success will be measured by your ability to work cross-functionally, communicate effectively, and achieve ambitious goals using scalable systems and innovative technologies.
Responsibilities- Expand customer understanding and reach by enriching data for the Paid Social channel and engaging customers digitally.
- Monitor performance across audience segments and provide analysis and recommendations for optimization.
- Develop personalized storytelling capabilities within the Paid Social channel and collaborate with the creative team.
- Conduct A/B testing on ad creatives, targeting, and bidding strategies.
- Drive customer-focused digital advertising strategies within Paid Social.
- Contribute to data analysis and make recommendations for campaign optimization.
- Partner with internal teams to educate on Paid Social best practices.
- Create efficient and scalable systems rooted in technological advancements.
- Deliver on weekly customer trip and sales targets within the Paid Social channel.
- Own Paid Social campaign setup, tracking, and troubleshooting.
- Monitor campaign performance metrics and provide regular performance reports.
- Implement bid and budget optimizations to maximize performance outcomes.
Requirements- 2+ years of experience in paid social media advertising or related fields.
- Strong analytical skills and understanding of performance metrics.
- Proficiency in Excel for data analysis and reporting.
- Excellent attention to detail and organizational skills.
- Deep knowledge of paid social media platforms like Facebook Ads Manager, TikTok Ads, Pinterest Ads, etc.
- Proven track record of working within high achieving cross-functional teams.
- Ability to provide diverse perspectives and make thoughtful decisions quickly.
- Strong communication skills with a focus on achieving customer outcomes.
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