Digital Marketing Specialist

As a Digital Marketing Specialist, you will play a key role in driving the execution and optimization of digital marketing campaigns to support brand growth, client acquisition, and business performance. This position offers a hybrid work environment, combining remote work with time at the Central Office in Toronto.

• Contribute to the development and execution of digital media strategies to drive key business outcomes.
• Provide monthly media recommendations based on performance and business needs.
• Set up, traffic, and launch digital campaigns across platforms such as Google Ads and Meta Ads Manager.
• Monitor campaigns to ensure proper delivery, pacing, and targeting accuracy.
• Troubleshoot campaign delivery issues and implement fixes as needed.
• Coordinate the creation of digital assets and advertising copy across campaigns.
• Support the onboarding and setup of new marketing platforms.
• Gather and analyze media performance data to generate actionable insights.
• Maintain and track the marketing budget, including invoicing and accruals.
• Assist with the execution of key departmental initiatives and projects.

• 3+ years of related experience in digital marketing within the retail fashion or retail luxury industry.
• Degree/Diploma in Marketing, Communications, Business, or other relevant field.
• Technically proficient in digital advertising platforms with working knowledge of Excel for data analysis and reporting.
• Proven ability to collaborate cross-functionally with internal teams to align on campaign objectives.
• Exceptional attention to detail in campaign setup and asset trafficking.
• Proactive, solution-oriented mindset with a strong sense of ownership over campaign execution.
• Excellent written and verbal communication skills.
• Strong organizational and time management skills.
• Familiarity with tracking tools and best practices for performance marketing measurement.