Director, Customer Insights And Advocacy

Summary

The Director, Customer Insights and Advocacy leads Bloomingdale's end-to-end digital customer experience. This role combines customer insights, digital performance, and business priorities to improve discovery, engagement, conversion, and the overall online journey.

Responsibilities

• Own the sitewide digital customer experience, content strategy, analytics, and reporting.
• Lead campaigns, holiday moments, and promotions with cross-functional partners.
• Analyze customer behavior and performance to recommend improvements to browse, search, product discovery, and conversion.
• Represent business and merchandising needs in digital product enhancements and collaborate with internal teams and external partners.
• Lead and develop a high-performing team and promote a customer-first, data-driven culture.

Requirements

• Bachelor's degree required; advanced degree preferred.
• At least 8 years of progressive experience in digital or e-commerce, customer experience, customer insights, digital merchandising, or a related field.
• At least 3 years of people leadership experience.
• Strong e-commerce expertise, analytical skills, cross-functional influence, communication, and stakeholder management skills.
• Familiarity with Macy's systems, tools, and digital merchandising ecosystem is a plus.