Summary
Strategic and operational leader responsible for scaling high-velocity digital production across web, email, social, digital advertising, and emerging formats. Designs and implements systems, workflows, and partnerships to enable rapid testing, iteration, and measurable digital performance while preserving creative excellence at scale. Leads cross-functional teams, capacity planning, vendor management, and KPI-driven optimization to improve throughput and time to publish.
Responsibilities
- Own the end-to-end digital creative operations lifecycle, including intake, prioritization, workflow design, trafficking, delivery, repurposing, and archiving
- Design and implement agile, scalable processes that support rapid launches, A/B testing, social responsiveness, and multi-platform output
- Lead capacity planning and resource allocation across digital workstreams to optimize speed, quality, and efficiency
- Define, track, and analyze digital-specific KPIs such as content velocity, time to publish, throughput, rework, and performance lift
- Oversee budgets, external vendors, and production partners to ensure cost efficiency and operational discipline
- Serve as a primary point of contact for cross-functional stakeholders, providing clear ownership of timelines, priorities, and delivery expectations
- Ensure alignment across creative, marketing, technology, and analytics teams to maintain brand integrity
- Lead, mentor, and scale high-performing teams while anticipating trends like short-form video, AI-enabled workflows, and accessibility standards
Requirements
- 10+ years of experience in digital creative operations, production, or related disciplines within e-commerce, in-house teams, or agency environments
- 5+ years building and scaling digital creative workflows and leading, mentoring, and developing high-performing teams
- Strong executive-level communication skills with the ability to influence senior stakeholders and align cross-functional partners
- Demonstrated success leading complex, multi-channel initiatives involving budgeting, scheduling, prioritization, and risk management
- Ability to perform work in an office or studio environment and visually review digital assets and creative materials with attention to detail
