Summary
The Director, Digital Creative Operations leads digital creative production across web, email, copy, social, digital advertising, and emerging formats. This role builds scalable workflows and partnerships that enable rapid testing and iteration, improve digital performance, and maintain creative quality.
Responsibilities
- Own the end-to-end digital creative operations lifecycle, from intake and prioritization through delivery, repurposing, and archiving.
- Design agile processes that support rapid launches, A/B testing, social responsiveness, and multi-platform output.
- Lead capacity planning and resource allocation across digital workstreams.
- Define and analyze KPIs such as content velocity, time to publish, throughput, rework, and performance lift.
- Oversee budgets, vendors, and production partners while ensuring cost efficiency.
- Coordinate with cross-functional stakeholders and align creative, marketing, technology, and analytics teams.
- Lead and develop teams, and adapt workflows to digital trends, including short-form video, AI-enabled creative, platform changes, and accessibility standards.
Requirements
- 10+ years of experience in digital creative operations, production, or related disciplines within e-commerce, in-house teams, or agency environments.
- 5+ years of experience building and scaling digital creative workflows and leading, mentoring, and developing teams in fast-paced environments.
- Strong executive-level communication skills and ability to influence senior stakeholders and align cross-functional partners.
- Demonstrated success leading complex, multi-channel initiatives involving budgeting, scheduling, prioritization, and risk management.
