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Brobston Group is the #1 source for luxury fashion, jewelry, beauty, and home décor jobs in North America. We specialize in retail, corporate, and executive consulting roles. We offer both hands-on recruiting services and tailored job posting services to luxury brands and retailers. Brobston Group was founded by William Brobston in 2017 and is based in New York City.

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  • Director Global Social Media Influencer Strategy
Fresh
Fresh

Founded in 1991

Director Global Social Media Influencer Strategy

Type
Full time
Industry
Beauty and Fragrance
Location
New York, NY
Category
Social Media
Remote
Hybrid
Seniority
Director
Compensation
$160,000 - $180,000 annually

Jobs inner cover
Jobs inner cover

Summary

Fresh

Founded in 1991

Director Global Social Media Influencer Strategy

Type
Full time
Industry
Beauty and Fragrance
Location
New York, NY
Category
Social Media
Remote
Hybrid
Seniority
Director
Compensation
$160,000 - $180,000 annually

Application Type

Marketplace (external)

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the employer to apply directly.

Job Description

Summary

As the Director of Global Social Media Influencer Strategy, you will play a pivotal role in shaping and executing Fresh's influencer brand strategy. Based in our New York office, you will work in a hybrid environment, collaborating with global teams to enhance our brand's presence across all platforms and markets.

Responsibilities
  • Define and implement influencer brand strategy within integrated communication plans.
  • Collaborate with market teams to build organic social platform strategies and identify new channels.
  • Develop and manage influencer content strategy and external influencer content program.
  • Create global guidelines and strategies for regional teams to ensure consistent brand representation.
  • Lead content strategy for brand, product, and lifestyle campaigns.
  • Define and manage key organic social KPIs and provide dynamic reporting.
  • Collaborate with creative and marketing teams to align influencer strategy with business needs.
Requirements
  • 8-12 years of experience in social media or influencer marketing, preferably in the beauty industry.
  • Strong understanding of social platforms and advertising products.
  • Excellent project management and analytical skills.
  • Proficiency in digital media metrics and monitoring tools.
  • Technical skills in Excel, PowerPoint, and SparkAR; photography, Photoshop & video editing skills a plus.
  • Strong written and verbal communication skills.
  • Passion for the beauty industry and a strategic, growth-minded approach.

We have summarized this job description for you, click apply to see more details from the employer.

Company Intro

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