Director Global Social Media Influencer Strategy

As the Director of Global Social Media Influencer Strategy, you will play a pivotal role in shaping and executing Fresh's influencer brand strategy. Based in our New York office, you will work in a hybrid environment, collaborating with global teams to enhance our brand's presence across all platforms and markets.

• Define and implement influencer brand strategy within integrated communication plans.
• Collaborate with market teams to build organic social platform strategies and identify new channels.
• Develop and manage influencer content strategy and external influencer content program.
• Create global guidelines and strategies for regional teams to ensure consistent brand representation.
• Lead content strategy for brand, product, and lifestyle campaigns.
• Define and manage key organic social KPIs and provide dynamic reporting.
• Collaborate with creative and marketing teams to align influencer strategy with business needs.

• 8-12 years of experience in social media or influencer marketing, preferably in the beauty industry.
• Strong understanding of social platforms and advertising products.
• Excellent project management and analytical skills.
• Proficiency in digital media metrics and monitoring tools.
• Technical skills in Excel, PowerPoint, and SparkAR; photography, Photoshop & video editing skills a plus.
• Strong written and verbal communication skills.
• Passion for the beauty industry and a strategic, growth-minded approach.