SummaryThe Director, Paid Media for Americas is a pivotal role within the Marketing & Communications team, responsible for leading the paid media investment to enhance brand visibility. This role involves crafting sophisticated media strategies and ensuring flawless execution. The Director will lead a team of media specialists, mentor their development, and collaborate with the Global Marketing team to execute local strategies.
Responsibilities- Oversee all phases of the media planning process, including strategy development, briefing, activation, optimization, and performance reporting.
- Recommend sound strategies rooted in consumer insights and trends, with a strong grasp of the traditional and digital media landscape.
- Guide performance media models with a balanced view on brand image and performance goals.
- Stay current with industry news, digital trends, platforms, and experiences to drive innovation and business performance.
- Develop, manage, and innovate Media Guidelines annually for the Americas region.
- Maintain strong relationships with media vendors and ensure media accountability.
- Manage agency teams, negotiate agency scope, and champion the best outputs from partnerships.
- Build collaborative relationships with cross-functional teams at Tiffany & Co. and LVMH.
- Nurture a high-performing team of media subject matter experts.
- Interact with senior leaders regularly and manage large budgets with strict financial stewardship.
Requirements- 10-12 years of media experience, preferably with agency and in-house background.
- Strong knowledge of digital, social, and emerging technologies.
- Experience managing media budgets and agencies.
- Strong communication skills and ability to set and adjust priorities independently.
- High level of attention to detail and accuracy.
- Solid interpersonal and communication skills.
- Experience or deep understanding of working with luxury brands.
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