Director, Press & Communications

Summary

The Director, Press & Communications will lead the North American communications strategy to drive brand desirability, awareness, and cultural relevance through media relations, storytelling, and executive communications. This role oversees press strategy, product and corporate messaging, and event communications while partnering with global communications and leading a high-performing team. The Director will advise senior leadership, manage sensitive communications matters, and establish KPIs to measure earned media impact.

Responsibilities

• Develop and lead North American communications strategy aligned with global brand objectives.
• Drive earned media performance and cultivate relationships with editors, journalists, and media partners.
• Oversee press materials, executive messaging, and product and corporate communications.
• Lead communications for launches, store openings, high jewelry activations, ambassador announcements, and cultural partnerships.
• Manage, mentor, and build a high-performing Press & Communications team.
• Establish KPIs, deliver reporting and strategic insights, and monitor industry trends and competitor activity.

Requirements

• 10+ years of communications, public relations, or media relations experience, preferably in luxury, fashion, jewelry, watches, beauty, hospitality, or lifestyle.
• Proven track record executing high-impact communications strategies and established media relationships.
• Strong leadership experience managing and developing teams with exceptional written and verbal communication skills.
• Strategic thinker with executive presence, discretion, and ability to operate in a fast-paced, global matrixed organization.
• Bachelor's degree required; highly organized with strong project management skills and attention to detail.