Director Trade Marketing And Experience Design

As the Director of Trade Marketing and Experience Design, you will establish commercial brand standards, materials, logistics, and optimization, aligning with the overall brand strategy and image. This strategic and tactical role involves interpreting brand strategy and applying consumer, customer, shopper, and category insights to build commercially relevant brand program concepts that deliver business objectives.

• Lead a portfolio-wide Trade Marketing Team with a focus on consumers and customers.
• Consolidate and create a new model of Trade Marketing with internal teams and agency partners.
• Work closely with Brand teams to translate brand strategy into commercial brand standards and tactical guidelines.
• Create core brand commercial program ideas, including consumer insights and distribution strategy.
• Engage and oversee third-party agencies to support material creation and non-premise events.
• Overhaul POSM approach and create strategic recommendations for optimization.
• Manage warehousing relationships and budgets with third-party agencies.
• Oversee internal resources platform and provide annual reporting on performance.
• Organize and project manage all portfolio resources and projects with creative agencies.
• Lead onboarding for new Commercial Marketing Team members.

• Bachelor's degree, MBA preferred with a minimum of 10+ years of experience in Marketing.
• Strong business/commercial strategy experience.
• Experience working within the beverage alcohol and three-tier system.
• Strong analytical skills and desire to work with information systems and digital platforms.
• Excellent planning and organization skills.
• Clear written and verbal communication skills.
• High level of organization/project management capabilities.