Divisional VP Marketing And Public Relations

Summary

Lead divisional marketing and public relations for the company on a 12 to 13 month contract, overseeing brand strategy, advertising, content, PR, events, digital marketing, and customer engagement to drive brand consistency and business objectives. Manage cross functional teams and collaborate with vendors and partners to develop and execute cohesive marketing plans informed by data and market insights. Champion innovative content, personalization, and AI driven strategies to optimize customer journeys and enhance cultural relevance and shareability. Role requires on site attendance at head office a minimum of three days per week.

Responsibilities

• Set long mid and short term marketing strategies and goals
• Design marketing strategies aligned with business targets
• Guide cross functional marketing teams with tactics and strategies
• Collaborate with vendors and third party partners on tactical initiatives
• Forecast market trends and translate insights into actionable strategies
• Develop cohesive advertising strategies across traditional and digital media
• Lead marketing driven event strategy and store event planning
• Ensure brand consistency across omnichannel retail and physical experiences
• Leverage data personalization and AI driven insights to optimize marketing efficiency

Requirements

• Bachelor’s degree in marketing or related field; MBA preferred
• 10+ years of marketing experience with at least 5 years in leadership
• Experience in luxury or apparel fashion retail or related industry
• Proven track record of creating and executing successful marketing campaigns
• Strong leadership management and team motivation skills
• Excellent communication and stakeholder relationship skills
• Deep understanding of marketing analytics and data driven decision making
• Knowledge of digital marketing technologies including CDP AI enabled personalization Web3 and AR VR