Email And CRM Marketing Lead

Summary

Lead email and CRM marketing efforts, owning email and SMS communications across the customer lifecycle including one-off campaigns and automated journeys. Work with cross functional teams to plan, execute, optimize, and report on personalized, data driven campaigns using Braze. Operate from the central office in a hybrid work environment.

Responsibilities

• Develop and maintain an email and SMS calendar aligned with business priorities.
• Build, test, and deploy campaigns and automated journeys in Braze.
• Create advanced personalization using Liquid logic and dynamic content.
• Develop modular, scalable email templates ensuring accessibility compliance.
• Design segmentation strategies to target distinct customer groups.
• Run A B and multivariate tests to improve performance.
• Monitor performance metrics and translate insights into actionable improvements.
• Advise stakeholders on email and SMS marketing best practices.

Requirements

• 2 years minimum hands on experience in email marketing or CRM.
• Experience with Braze or a similar email service provider.
• Baseline understanding of segmentation and customer lifecycle marketing.
• Strong analytical skills and ability to interpret data into strategy.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects in a fast paced environment.