SummaryAs an Email Marketing Specialist at Harry Rosen Inc., you will be a key member of our marketing team, responsible for managing email and SMS campaigns across the customer lifecycle. You will work in a hybrid environment, combining remote work with time at our central office in Toronto, Ontario. Your role will involve planning, executing, and optimizing campaigns to enhance customer engagement and drive business results.
Responsibilities- Collaborate with marketing, merchandising, and creative teams to develop a high-impact email and SMS calendar aligned with business priorities.
- Build, test, and deploy campaigns in Braze, ensuring flawless execution and on-time delivery.
- Develop segmentation strategies to target distinct customer groups and maximize engagement.
- Design and implement automated journeys, triggered campaigns, and personalized experiences.
- Monitor performance metrics and translate insights into actionable improvements.
- Run A/B and multivariate tests to improve results.
- Act as a subject matter expert for email and SMS marketing, advising internal stakeholders on best practices.
Requirements- 2–4+ years of hands-on experience in email marketing or CRM, preferably in Braze or a similar Email Service Provider.
- Excellent organizational skills and attention to detail.
- Ability to manage multiple projects and channels in a fast-paced environment.
- Analytical mindset with the ability to interpret data and translate it into actionable strategies.
- Baseline understanding of segmentation, customer lifecycle marketing, and journey automation.
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