General Manager

As the General Manager at Ralph Lauren in Altoona, you will be responsible for developing leadership talent, running a profitable business, and executing strategic initiatives to deliver an exceptional customer experience. You will optimize customer engagement, develop talent, and increase productivity while maintaining brand integrity standards.

• Direct responsibility for sales and profit performance, ensuring sales and margin goals are met.
• Own strategic planning and execution of company initiatives to optimize impact for your store location.
• Create a consistent customer experience aligned with RL brand expectations.
• Shape a client development strategy and lead community outreach efforts.
• Set talent strategy, build and develop a team focused on customer service.
• Source, recruit, and retain high-performing talent through feedback and coaching.
• Educate and train team to build new skills and enhance capabilities.
• Maintain productivity standards through process management including inventory and store shrink goals.
• Champion use of new technology to support sales techniques and drive business results.
• Uphold all company policies and procedures.
• Provide feedback to partners, identifying high profit potential and business trends.
• Ensure sales floor and store standards exceed expectations.
• Create an inclusive environment aligned with Ralph Lauren values.

• College Degree or equivalent preferred.
• Retail Management or similar industry experience in a complex, high-volume environment preferred.
• Effective communication skills with customers and store personnel.
• Ability to maneuver around the sales floor and perform physical tasks.
• Ability to operate the register and work flexible schedules including nights and weekends.
• Proven track record of success in building positive relationships with customers and co-workers.
• Strong business acumen and planning skills.