General Manager - US

Overview

Responsibilities

Growth & Distribution Strategy

• Develop and execute a comprehensive growth strategy to materially scale the brand's revenue and global distribution footprint
  
• Establish and expand prestige distribution across key wholesale, specialty retail, and omnichannel partners in the U.S. and internationally
  
• Leverage existing industry relationships to unlock new retail partnerships and strategic growth opportunities
  

• Own the commercial P&L, including forecasting, budgeting, and performance management
  
• Drive sell-in and sell-through strategy across all channels, ensuring alignment between promotional planning, merchandising, education, and training
  
• Create and manage retail programming calendars, including launches, promotions, and in-store initiatives
  

• Partner closely with Product leadership to shape assortment, product mix, and category expansion opportunities required for scale
  
• Provide strategic input on brand positioning and go-to-market strategy in collaboration with Marketing
  
• Support expansion into adjacent product categories as appropriate to drive long-term growth
  

• Build, lead, and scale the commercial organization required to execute the growth strategy
  
• Coach and develop sales leadership and field teams to drive performance and brand consistency
  
• Work cross-functionally with Finance, Legal, Logistics, Packaging, Customer Service, and 3PL partners to ensure operational excellence and scalability
  

Requirements

• Senior commercial leader with experience scaling a premium or luxury consumer brand (beauty, fragrance, home fragrance, or adjacent category)
  
• Demonstrated success building and expanding wholesale and omnichannel distribution, including prestige retail partners
  
• Proven ability to grow a business through material revenue scale while maintaining brand integrity
  
• Strong operator comfortable owning strategy, execution, and financial outcomes
  
• Experience leading teams through periods of rapid growth and transformation
  
• Brings an established industry network and deep understanding of retail dynamics