SummaryAs a Global Brand Marketing Lead for Men's and Kid's at Ralph Lauren, you will spearhead the development and execution of global marketing strategies, focusing on driving the Purple Label and Kids brands. Your role will be pivotal in contributing to business and brand acceleration, partnering with various teams to ensure alignment with the brand vision and key business objectives.
Responsibilities- Provide thought leadership in menswear, childrenswear, and luxury marketing by analyzing consumer behavior and industry trends.
- Drive marketing initiatives for menswear and kids' brands, refining segmentation, targeting, and messaging strategies.
- Lead the development of annual brand plans and calendars in collaboration with global teams.
- Collaborate with Global Brand Merchandising to align campaigns with business growth strategies.
- Develop and present comprehensive brand and campaign recaps using performance metrics.
- Establish strong relationships with Design teams and lead the creative briefing process.
- Lead the development of specialized campaigns and contribute to Masterbrand campaigns.
- Partner with regional teams and external partners to execute global marketing initiatives.
- Ensure seamless project execution by planning and monitoring key milestones.
- Develop and maintain essential operational documents and communicate global strategies to internal teams.
- Establish performance metrics and career development plans for direct reports.
Requirements- Experience in marketing, communications, or a related field.
- Professional experience in fashion, digital marketing, and/or agency preferred.
- Strong understanding of marketing principles and methodologies.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite and Mac applications.
- Experience with digital marketing tools and platforms.
- Strong team player, self-starter, and solution-oriented.
- Ability to prioritize multiple projects and meet deadlines.
- Strong follow-through with attention to detail.
- Genuine understanding of the Ralph Lauren brand.
- Ability to work independently and as part of a team.
- Strong organizational skills.
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