SummaryAs a Global Brand Marketing Lead for Men's and Kid's at Ralph Lauren, you will spearhead the development and execution of global marketing strategies, focusing on driving the Purple Label and Kids brands. Your role will be pivotal in accelerating business and brand growth, requiring a deep understanding of brand vision, global markets, consumer segments, and the advertising landscape.
Responsibilities- Provide thought leadership in menswear, children's wear, and luxury marketing by analyzing consumer behavior and industry trends.
- Drive marketing initiatives for menswear and kids' brands using consumer insights to refine strategies.
- Lead the development of annual brand plans and calendars in collaboration with various teams.
- Collaborate with Global Brand Merchandising to align campaigns with business growth strategies.
- Develop and present brand and campaign recaps using performance metrics.
- Establish strong relationships with Design teams and lead the creative briefing process.
- Shape creative concepts for campaigns and ensure they are on-brand and engaging.
- Lead the development of specialized campaigns and contribute to Masterbrand campaigns.
- Provide briefs to external agencies and oversee creative execution.
- Partner with regional teams and external partners to execute global marketing initiatives.
- Ensure seamless project execution and maintain consistent implementation of plans.
- Develop and maintain operational documents and communicate strategies to internal teams.
- Establish performance metrics and career development plans for direct reports.
- Provide coaching and mentorship to team members.
Requirements- Experience in marketing, communications, or a related field.
- Preferred experience in fashion, digital marketing, and/or agency.
- Strong understanding of marketing principles and methodologies.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite and Mac applications.
- Experience with digital marketing tools and platforms.
- Strong team player, self-starter, and solution-oriented.
- Ability to prioritize multiple projects and meet deadlines.
- Strong follow-through with attention to detail.
- Understanding of the Ralph Lauren brand.
- Ability to work independently and as part of a team.
- Strong organizational skills.
- Diplomatic and solution-oriented.
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